San Francisco's Mortar Wins Addy Awards for St. Mary's ER and Isilon Ad Campaigns

San Francisco integrated marketing agency Mortar was awarded two 2007 Addy Awards by the Greater San Francisco Ad Club for its ad campaigns for St. Mary's Medical Center and Isilon Systems.

San Francisco, CA (PRWEB) March 16, 2007 -- San Francisco integrated marketing agency Mortar was awarded two 2007 Addy Awards by the Greater San Francisco Ad Club for its ad campaigns for St. Mary's Medical Center and Isilon Systems.

Mortar won a Gold Award in the Out of Home category for its "Famous Last Words" campaign for St. Mary's QuickCare ER. A departure from typical healthcarenadvertising, the campaign takes a gently humorous approach to theneveryday situations that send people to the emergency room. Intended tondeliver a local, SannFrancisco feel, the ads can be seen around the city on buses, busnshelters, and banners. View examples from the campaign atnhttp://www.mortaragency.com/agency/advertising_san_francisco_work.html#stmarys.n

Mortar's "Almost" campaign on behalf of Isilon Systems took home a Silver Award in the Mixed Media/Cross Platform category. The campaign, which includes print and onlinenadvertising, shows that breakthroughs don't happen overnight. A viralncomponent---The Almost Awards---was dedicated to honoring those who hadngreatness firmly in their grasp, and somehow found a way to fumble it.nSee examples from the campaign atnhttp://www.mortaragency.com/agency/advertising_san_francisco_work.html#isilon.

The ADDYsnare the advertising industry's largest and most representative competition, attracting more than 50,000 entries every year. The San Francisco ADDY Awards is the first of a three-tier, national competition.

About Mortar
Mortar is a SannFrancisco-based brand communications agency dedicated to helpingnorganizations make emotional connections with today's shell-shockednconsumers. Mortar's unorthodox approach typically combines street-levelnresearch, integrated strategy, online and offline advertising, public relations, and immersive tactics that defy boundaries and amplify budgets. Details at: http://www.mortaragency.com

###