Interactive Edge Announces DataDefractor 1.0

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A new concept for normalizing complex semi-structured data sources.

Interactive Edge, award-winning provider of data analysis solutions, today announced the official launch of its new data normalization product, DataDefractor, a custom SQL Server 2005 Integration Services (SSIS) source component designed to extract data from complex semi-structured data sources such as Excel reports, CSV worksheets and raw text files.

While SSIS provides methods for extracting data from many different data sources, it does not include out-of-the box ability to normalize data from flexible semi-structured data sources such as typical enterprise Excel and CSV reports and worksheets. Data sources like these often feature variable headers and footers, multi-level nested sub-pages as well as deeply de-normalized flexible structures. Today SSIS developers spend days hand-coding ETL scripts tailored to the specific patterns of such data sources.

DataDefractor presents a new concept for data normalization based on flexible schema definition rules. With the help of its example-driven user interface a data integration developer can map out the complex schema of a semi-structured data source within minutes. Once defined, the schema is used by the DataDefractor normalization engine to process the data source and output a fully normalized data stream to the SSIS pipeline. A schema can be stored and reused repeatedly against new instances of data sources that feature the same flexible structure.

DataDefractor is tightly integrated with SSIS and supports both 32-bit and 64-bit editions of this ETL platform. With its ease of use DataDefractor further streamlines what has traditionally been an obstacle to the successful completion and maintenance of internally developed data management and data integration solutions.

"The Gartner Group recently reported that a full 50% of enterprise data management projects fail outright," commented Zel Bianco, Interactive Edge CEO. "A common reason for failure is the inability to capture and manage the data needed to make valid business decisions. On closer inspection, much of this data is available only in the company's many reports, but is not accessible or analyzable in any other format without special development efforts that are costly and time consuming at best - if not impossible at worst. We created DataDefractor to remove this barrier to important data and help our customers turn their data into revenue."

Availability:

A free fully functional 14-day trial version is available at http://www.datadefractor.com. Pricing and purchase information is available on the website as well. More information is available by calling 1-800-961-9296 or e-mailing info@datadefractor.com.

About Interactive Edge:

Interactive Edge, LLC develops and markets data solutions designed to put the right information, in the right hands, at the right time. The company's flagship solution, the award-winning XP3® Suite, combines a powerful data analysis engine with flexible end-user tools to summarize and illustrate useful, compelling information on demand; and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft® Certified Partner and a SAP Certified Integration Partner. The Company is the recipient of multiple Consumer Goods Technology awards, including "Best in Class for Sales Force Automation & Analytics" and "#1 in Customer Experience," for two consecutive years. Headquartered in New York, NY, customers include Cadbury Schweppes America's Beverages, OSRAM Sylvania, and many Fortune 500 consumer goods and services providers. Further information about the company and XP3 Suite is available at http://www.interactiveedge.com.

EDITORS' NOTE: Copies of this news release, as well as the company's press kit, are available by faxing requests to 212-462-4211.

(c) 2007 Interactive Edge LLC. All rights reserved. Interactive Edge and DataDefractor are trademarks of Interactive Edge LLC. All other trademarks are the property of their respective owners.

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PATRICK MORIARTY
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