Denver, CO (PRWEB) March 16, 2007
TouchStar today announces a significant update of its corporate marketing that accurately represents TouchStar's growth over the last 18 months, and supports future growth in additional products, services, and markets.
TouchStar has grown from 65 employees to 180 over the past year and a half; four new products and services were added, and TouchStar entered new geographic markets and industries.
The former corporate brand "TouchStar Software" did not reflect the current or future identity of TouchStar, and TouchStar Software has already been known in the call center industry as just "TouchStar".
The logo was updated to communicate the core value and the global presence of the company. The three lines were strengthened to represent TouchStar's core values: integrity, passion, and relentless effort; the star represent's TouchStar's clients. The core value lines now wrap around the client and represent TouchStar's worldwide reach.
The company's tagline received an update that represents the globalization of TouchStar and today's contact center industry. The former tagline "Our Passion, Your Future," was changed to "World Class Contact Center Solutions."
Steve Bederman, TouchStar's CEO, commented: "TouchStar is World Wide and World Class. We needed an updated identity that reflects our growth, quality, and commitment to the global market. Our marketing team did a wonderful job working with our customers and our strategic growth committee to build an identity that is specific to our purpose in the world."
Brochures, proposals, trade show booths, and other marketing materials have all been updated. TouchStar is also launching a new website on March 20th. The new site will include TouchStar's updated corporate identity and it will support multiple languages.
Brian Smits, TouchStar's Director of Sales and Marketing, said: "We identified the need for an update in October, and we initiated a detailed plan to obtain feedback, create, and produce. Our challenge was that we could not destroy the brand recognition that TouchStar already has in the contact center industry, yet we needed to accurately reflect that TouchStar is a very different company than it was just two years ago. We are very happy that all our stakeholders have already provided very positive feedback on our new identity."
TouchStar is a rapidly growing contact center technology provider. TouchStar acquired Digisoft in 2005 and Sigmaworx in 2006, and has been named as one of the Denver Business Journal's 'Fastest Growing Large Private Companies in Colorado' for four years in a row. TouchStar is headquartered in Denver, Colorado, and has offices in Pune, India; Mumbai, India; New York, New York; Davenport, Iowa; Manchester, England; and Manila, Philippines.
pr (at) touchstar.com