Best Shopping Website Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association Internet Standards Assessment Report includes historical data derived from a decade of hosting Premier Internet award competition, WebAwards, provides best practices for shopping services Web design. -- The Web Marketing Association, host of leading website awards competition WebAwards, recently released the Internet Standards Assessment Report (ISAR), which includes specific benchmarking data to help the shopping websites increase their effectiveness.

"As the standard of excellence for websites continues to increase, web visitors are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association. "Shopping websites, in particular, need to balance usability with the need to optimize for search engines. Having a site that works with, not against, search engines is an excellent way to drive traffic to a website."

The WebAwards competition evaluates shopping websites on seven criteria that combined create effective websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

The latest ISAR Index indicates that shopping websites have outperformed the overall ISAR index with the exception of 2004.

Shopping Websites perform strongest in design, copywriting and ease of use. Shopping Websites are the easiest to use of all websites reviewed in the 2006 WebAward competition.

The 2006 WebAward for Best Shopping Web site went to ShopLocal for the site ShopLocal website.

Other past winners include:

  • 2005 Ion Global for The Luxury Gift Company Online Shop
  • 2004 Gevalia and Fry, Inc for the Gevalia Website
  • 2003 Polo Ralph Lauren and AGENCY.COM for RL Girl
  • 2002 R/GA for Hot Topic
  • 2001 Fry Mulitmedia for Crate and Barrel
  • 2000 Intimate Brands, Inc. for Victoria's Secret
  • 1999 OVEN DIGITAL for First Jewelry

Companies and organizations wishing to have their shopping Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries

The Web Marketing Association will soon be accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The shopping industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Shopping Web site of 2007. Participants will receive valuable feedback and the opportunity to earn peer recognition. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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