Best Energy Website Trends Detailed in New Report from the Web Marketing Association

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New Web marketing association Internet standards assessment report includes historical data derived from a decade of hosting premier Internet award competition, WebAwards, provides best practices for energy Web design.

http://www.07webaward.org - The Web Marketing Association, host of leading website awards competition WebAwards, recently released the Internet Standards Assessment Report (ISAR), which includes specific benchmarking data to help the energy industry create more award-winning websites.

"As the standard of excellence for websites continues to increase, web visitors are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association. "The best Energy Websites, both consumer and B2B, are true e-commerce sites designed to build a long term relationship with users and key constituencies, including government regulators and shareholders."

The WebAwards competition evaluates energy websites on seven criteria that combined create effective websites:

  • Design
  • Innovation
  • Content
  • Technology
  • Interactivity
  • Copywriting
  • Ease of use

The latest ISAR Index indicates that energy web sites have underperformed in the past, although the gap for the past three years has narrowed and is now generally inline with overall Web development.

Energy Websites are average in terms of innovation compared to overall web development. Ease of use, content, and copywriting continue to be the strong points for energy websites.

According to the ISAR Study, energy web sites typically lag in technology and interactivity owing to the intense industry regulation.

The 2006 WebAward for Best Energy Web site went to Edison International for Edison International's website.

Other past winners include:

  • 2005 Macquarium for AGL Resources
  • 2004 Abengoa Bioenergy for Abengoa Bioenergy Corp.
  • 2003 APS for aps.com E-care
  • 2002 Rhino Internet Solutions for Arizona Public Service
  • 2001 TXU Global and AGENCY.COM for TXU Global Internet's website
  • 2000 Cole & Weber for betterbricks.com
  • 1999 CITGO Petroleum Group for CITGO.com
  • 1998 Yankee Energy System, Inc. for YES Corporate Site
  • 1997 Yankee Energy System, Inc. for yankeegas.com

Companies and organizations wishing to have their energy Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at http://www.07webaward.org

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries

The Web Marketing Association will soon be accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The energy industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Energy Web site of 2007. Participants will receive valuable feedback and the opportunity to earn peer recognition. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

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WILLIAM RICE
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