Waterfall Mobile's Msgme Provides Free Web and Mobile Guide to Miami's Winter Music Conference 2007

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The Mobile Master List (MML) was created by Waterfall Mobile the premier unofficial guide to Miami's Winter Music Conference 2007. It is an all-encompassing free definitive guide accessible from both the Web at http://www.mobilemasterlist.com, and any mobile phone, by texting the keyword mml to Msgme (67463).

Keeping audiences up-to-date at such a big event, can be all consuming, and Waterfall Mobile offered a simple solution with their Msgme platform, setting the mobile marketing standard for such events. Now the artists can re-invest their time to do what they know best - performing.

Waterfall Mobile, Inc., a privately owned marketing technology company, providing a highly scalable nexus between the evolving world of mobile marketing and traditional promotions, today announces the availability of the Mobile Master List, the premier unofficial guide to Miami's Winter Music Conference 2007.

The Winter Music Conference (WMC) draws about 150,000 participants to Miami each year and is one of the electronic music industry's biggest global events. It includes over 1,780 artists and DJs performing and encompasses more than 280 live performance events in the Greater Miami area during the week surrounding the conference. The Mobile Master List (MML) was born after a group of participating artists approached Waterfall Mobile about how to realize their event guide concept. In response they have created an all-encompassing free definitive guide - using the Msgme self-service platform - accessible from both the Web at http://www.mobilemasterlist.com, and any mobile phone, by texting the keyword mml to Msgme (67463).

"The Mobile Master List relieves the musicians' burden of promotion," said John Cornett, Managing Partner for OM Records. "Keeping audiences up-to-date at such a big event, can be all consuming, and Waterfall Mobile offered a simple solution with their Msgme platform, setting the mobile marketing standard for such events. Now the artists can re-invest their time to do what they know best - performing."

Exclusive partnerships with companies such as Aquabooty, OM Records, Chilin' Music, Agave, and Dax Presents; along with the support and cooperation of companies such as Blue Collar Entertainment, NextAid, Urb Magazine, and Xlr8r Magazine, ensure the MML to be the definitive guide to WMC 2007 events. Participants can maximize their WMC experience by creating custom itineraries and now have access to exclusive promotional offers, lineup announcements, and all other up-to-the minute information via the MML's mobile alerts, reminders, and live update features. The MML is the only guide to offer such depth in content and ease of use.

"The Mobile Master List is the only comprehensive Web guide to all the events during Miami's Winter Music Conference that is also available via mobile devices," said Matthew Sechrest, CEO of Waterfall Mobile. "We have created a model so that going forward event marketers and advertisers can simply and seamlessly integrate mobile into any of their campaigns, creating true cross-media marketing communications."

Sales and Partnership Inquiries

For those interested in enhancing marketing campaigns and partnership information, contact Waterfall Mobile sales and business development.

About Waterfall Mobile

Waterfall Mobile is a privately owned marketing technology company, providing a highly scalable nexus between the evolving world of mobile marketing and traditional promotions. Waterfall Mobile's products include WM Private Label, WM Analytics, and its flagship service, Msgme. Using Waterfall's next generation technology platforms, content owners in real-time can try compelling applications like voting, polling, private content, dynamic publishing and mobilizing existing applications. Founded in 2005, Waterfall Mobile is located in San Francisco, California. For more information, please visit http://www.waterfallmobile.com.

About Msgme

Msgme is a mobile messaging platform that gives content owners the ability to add mobile interactivity to their current marketing - online, print, broadcast, or in-venue. The easy-to-use web interface makes self-publishing effortless and gives content owners the power to create flexible mobile campaigns, customize their content delivery and send broadcast messages to their fans, customers, constituents, and friends. Content owners who want to be up and running in minutes can now develop and enhance their mobile strategy and tactics. For more information, please visit http://www.msgme.com.

Media Contacts:

Matthew Sechrest

CEO

Waterfall Mobile, Inc.

Ph: 415.487.1200

Matt Silk

Vice President, Product Development

Waterfall Mobile, Inc.

Ph: 415.487.1200

Alicia V. Nieva-Woodgate

ANW Networks for Waterfall Mobile

Ph: 415.515.0866

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