West Simsbury, CT (PRWEB) March 16, 2007
http://www.07webaward.org -- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the medical industry create more effective and engaging websites.
"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Medical websites need to move beyond the text and diagram based environment and push toward a more interactive and engaging design to keep visitors on their sites."
The WebAwards competition judges medical websites on seven criteria that combined create award-winning websites:
- Ease of use
Medical Websites have been inconsistent in terms of Web Development, under performing the overall ISAR Index for six of the past eight years, including 2006.
The latest ISAR Index indicates that medical web sites perform strongest in content, design and copywriting.
According to the ISAR Study, the medical industry lags in both innovation and use of technology. The industry needs to integrate the use of video, audio and flash to engage the visitor.
The 2006 WebAward for Best Medical Web site went to WebMD Health for WEbMD.
Other past winners include:
- 2005 Mojo Interactive for LocateADoc.com
- 2004 Roche Diagnostics for ACCU-CHEK Web Site
- 2003 ASCO for ASCO.org
- 2002 MayoClinic for MayoClinic.com
A complete list of past winners can be found at medical.webaward.org
Companies and organizations wishing to have their marketing Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at http://www.07webaward.org.
To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp
The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.
2007 WebAward Call for Entries
The Web Marketing Association will soon be accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The medical industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Medical Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.
About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.
# # #