Best Pharmaceutical Website Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association Internet Standards Assessment Report includes historical data derived from a decade of hosting premier Internet award competition, WebAwards, provides best practices for pharmaceutical Web design

http://www.07webaward.org -- The Web Marketing Association, host of leading website awards competition WebAwards, recently released the Internet Standards Assessment Report (ISAR), which includes specific benchmarking data to help the pharmaceutical industry create more award-winning websites.

"As the standard of excellence for websites continues to increase, web visitors are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association. "Pharmaceutical is one industry that has continuously kept in step with the overall ISAR index. Now that drug companies can market directly to the consumers, we are looking at the websites on a whole new level this year."

The WebAwards competition evaluates pharmaceutical websites on seven criteria that combined create effective websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

The latest ISAR Index indicates that pharmaceutical web sites have generally been in line with the overall ISAR Index

Pharmaceutical Websites are above average in terms of design, content, copywriting, and ease of use. Content and copywriting continue to be the strong points for pharmaceutical websites.

With the changes in marketing strategy directly to the public by many drug companies, it appears that their Web efforts have kept up with overall Web development, but not exceeded it. Perhaps this is due in part to the amount of regulation within the industry.

The 2006 WebAward for Best Pharmaceutical Web site went to Studiocom for CVS Medicare Expert

Other past winners include:

  • 2005 SimStar for BotoxCosmetic.com
  • 2004 Abdi Ibrahim Pharma - MagiClick Digital Solutions for Healthcare Portal - Morning After Pill
  • 2003 Insight Interactive Group for CrohnsResource.com Website
  • 2002 ivpcare, inc
  • 2001 Ion Global China for Loreal Paris China Web Site
  • 2000 Digitas LLC for Baush and Lomb Website
  • 2000 AGENCY.COM for Alluna Sleep Web Site
  • 1999 SmithKline Beecham for Avandia
  • 1998 Nicholson NY for Zyrtec
  • 1997 for SmithKline Beecham for Café Herpe

Companies and organizations wishing to have their pharmaceutical Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at http://www.07webaward.org

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries

The Web Marketing Association will soon be accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The pharmaceutical industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Pharmaceutical Web site of 2007. Participants will receive valuable feedback and the opportunity to earn peer recognition. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

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WILLIAM RICE
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