StartUp Debuts "The Pitch"

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Greater Los Angeles-area tech startups now have the opportunity to pitch their business models directly to StartUp Beat readers.

StartUp, the blog/news web site focused on startup and early-stage companies in the greater Los Angeles area, today debuted a new section that allows startup companies to "make the pitch" directly to readers.

The Pitch consists of an article, written by a founder or senior executive, that outlines the vision and business model behind the company--including charts, graphs, screenshots--anything that will help the audience understand the business and its value proposition.

"The greater Los Angeles area is full of dynamic, innovative startups that unfortunately often get overshadowed by larger companies or by startups in other regions," said Brian Kovalesky, founder and editor of "The goal of StartUp Beat is to shine a light on these companies, and The Pitch enables these startups to make their 'big pitch' directly to an audience in a public forum."

Companies that participate in The Pitch are selected by StartUp Beat based on criteria like location and apparent viability of their business models. Participation is free--companies do not pay for their entries. In addition, although the articles are written directly by company founders and executives, they are subject to StartUp Beat's editorial standards for content and style, ensuring that submissions are substantive and informative.

A new company will make its "pitch" on every two weeks. After the two week period, the pitches will be archived for easy reference for site visitors who want to read about some of the most dynamic startup and early stage companies in the greater Los Angeles area. StartUp Beat's news and feature coverage of all startup and early stage companies continues on the site's homepage at:

StartUp Beat:

The Pitch, by StartUp Beat:

About StartUp Beat:

StartUp Beat ( is a blog/news web site focused on startup and early-stage technology companies in the greater Los Angeles area. The goal of the site is to bring attention to an often overlooked regional community of dynamic, innovative and pioneering startups. According to Ernst & Young, LLP, and Dow Jones VentureOne, the Southern California region was second only to the San Francisco Bay Area in venture capital investment in 2006. In addition, the Los Angeles area has been home to some of the most notable companies of the Internet age. StartUp Beat's mission is to cover the development of the next generation of these breakthrough technology companies.


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Justin Christman
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