Best Entertainment Website Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association Internet Standards Assessment Report includes historical data derived from a decade of hosting premier Internet award competition, WebAwards, provides best practices for entertainment Web design. -- The Web Marketing Association, host of leading website awards competition WebAwards, recently released the Internet Standards Assessment Report (ISAR), which includes specific benchmarking data to help the entertainment industry create more award-winning websites.

"As the standard of excellence for websites continues to increase, web visitors are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association. "Entertainment websites excel in offering a total user experience, which is the integration of content, technology and innovation that helps inform and entertain the web visitor."

The WebAwards competition evaluates entertainment websites on seven criteria that combined create effective websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Entertainment websites generally outperform the overall ISAR Index with 2000 being an exceptionally good year for the industry.

Entertainment sites do a good job of delivering both content to web users and doing so in an effective and interactive way.

The 2006 WebAward for Best Entertainment Web site went to LATINTHRE3 for Barrio RBK.

Other past winners include:

  • 2005 National Geographic Channel for Inside The Mafia
  • 2004 Blitz Digital Studios for The Star Wars Galaxies: An Empire Divided Website
  • 2003 Disney Online
  • 2002 TBS Superstation for Invincible Site and Game
  • 2001 Disney Online for
  • 2000 Iguana Studios for Stan Lee Website
  • 1999 ABC Internet Group for
  • 1998 News America Digital Publishing for TV Guide Entertainment Network
  • 1997 SegaSoft for Mansion of Mirth

Companies and organizations wishing to have their entertainment Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

2007 WebAward Call for Entries

The Web Marketing Association will soon be accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The entertainment industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Entertainment Web site of 2007. Participants will receive valuable feedback and the opportunity to earn peer recognition. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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