Trends for the Best Game Websites Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for game Web design. -- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the gaming industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Game Websites tend to be some of the best websites available on the Internet for the past decade."

The WebAwards competition judges gaming websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Game sites have consistently beat the overall ISAR Index in each of the past ten years and demonstrated significant over performance in the last five years.

Gaming sites lead most of the individual 3-year criteria averages scoring second in innovation, fourth in design, fourth in technology and fifth in content.

Game sites tend to be well-designed with strong, innovative content. They need to be as the user of these sites are young, Internet savvy, and unforgiving when it comes to inconsistency with their gaming experience.

The 2006 WebAward for Best Game Web site went to Ignited Minds for Knights of the Old Republic.

Other past winners include:

  • 2005 BLITZ for Star Wars Mercenaries Game
  • 2004 Zugara and Sony for SOCOM II: U.S. Navy SEALs
  • 2003 Disney Online for Hot Shot Business
  • 2002 Large Animal Games for The Galidor Quest
  • 2001 Disney Online for Disney's Blast
  • 2000 Maddock Douglas, Inc for createsofdaweb
  • 1999 R/GA for the Mulitplayer Wheel of Fortune
  • 1998 Modern Media.Poppe Tyson for PlayStation North America
  • 1997 Intersphere Communications for WarGames Website

Companies and organizations wishing to have their game Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

2007 WebAward Call for Entries

The Web Marketing Association will soon be accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The gaming industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Game Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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