Blast Companies Revs Up Its Social Messaging™ Mobile Application with One-of-a-kind Racing Promotion

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With the first-ever social messaging application of its kind, Blast Companies in O'Fallon, MO partnered with The Kerry Group to target stock car racing fans at a recent racing event in Daytona, Florida. The fully-interactive, customized racing game gave fans the ability to participate in a virtual race via their cell phones.

With the first-ever social messaging application of its kind, Blast Companies in O'Fallon, MO partnered with The Kerry Group to target stock car racing fans at a recent racing event in Daytona, Florida. The fully-interactive, customized racing game gave fans the ability to participate in a virtual race via their cell phones. The promotion kicked off in Daytona and will be used at upcoming stock car racing events around the country.

As part of the promotion, fans at the race entered a customized vehicle and were then able to use cell phones as remote controls - thus controlling the application and racing either friends or other fans on multiple television screens. The Kerry Group was then able to build a database of customers that they will now be able to interact with directly on their cell phones.

"Using Blast Companies social messaging application, we were able to create a one-of-a-kind racing game and really relate to our target audience," said Bob McCann, The Kerry Group president. "Blast Companies was not only able to pull together the technological aspects of the application - and in a very short period of time -- they were also instrumental in development and implementation for a seamless, successful project from start to finish."

Blast Companies Social Messaging™ is a comprehensive web-based interactive application which brings proprietary technologies and strategies, enabling our clients to deliver real time interactivity to any on-premise event or location. From games and promotions to videos, the social messaging application can not only deliver a significantly enhanced consumer experience, but also increased sales and brand interaction. The end product is a completely scalable system that can be extended virtually anywhere worldwide. Social messaging is just one aspect of Blast Companies' full spectrum of sophisticated messaging applications and marketing services available to its clients.

"The social messaging application really is on the cutting edge of mobile messaging technology," said Chris Torbit, Blast Companies president. "We were thrilled to put it to use for The Kerry Group -- the environment at the race was ideal for the application and highly successful in reaching their intended target audience."

The social messaging application has a myriad of uses for promotions, advertising, unique programming and social responsibility. Some applications include social networking, interactive games, on-premise promotions and designated driver programs.

Blast Companies offers database messaging applications and marketing services in voice broadcasting, e-mail marketing, IVR and mobile messaging. The company offers a robust product set enabling businesses to deliver personal, interactive messages simultaneously to thousands of customers and prospects over various communications mediums. By offering not just the technology, but also the marketing strategy, design and execution, Blast helps clients dramatically increase productivity, profitability and brand awareness.

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Jennifer Kennedy
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