Mother's Day Is Coming!! Give the Gift Of Organization From The Heart And Celebrate Life, Dreams and Motherhood with "Truly Mom" Dayplanners, Stationary, Notecards and More for Busy Moms On The Go

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Their tale is much more than agendas executed and documents signed. Truly MomTM is a story of friendship, family, perseverance and strength; the fortitude and courage that emerge when the human spirit is raw and broken. The women behind Truly MomTM began their dream as did generations of women before them - over cups of coffee - creating a unique dayplanner designed specifically for mothers.

They stood by me through my treatment and rejoiced with me when I started walking again

Sometimes when you are at a low point in your life you get clarity, and that's how Truly MomTM was formed. Four moms used a difficult situation, a battle with cancer, to create an ingenious idea to help better organize their busy lives. Their idea was simple: better organization = more free time with family.

Their tale is much more than agendas executed and documents signed. Truly MomTM is a story of friendship, family, perseverance and strength; the fortitude and courage that emerge when the human spirit is raw and broken. The women behind Truly MomTM began their dream as did generations of women before them - over cups of coffee.

Kim Arial, Maria Newton, Kristen Nicastro and Michelle Nicastro were friends when cancer put Michelle's life into turmoil and her in a wheelchair. "They stood by me through my treatment and rejoiced with me when I started walking again," says Michelle. "During that time, they too were going through their own life struggles - at some point I guess every mom does." And from that experience, Truly MomTM was born.

The foursome focused on what truly was the heartbeat of what made them all moms - whether they were working in an office or at home, it was the simple, silly things that gave them the greatest pleasure.

"When I was incapacitated, it wasn't my career or the paycheck that I missed," explains Michelle. "I longed for the simple things in life, packing my kid's lunches and picking them up from school. When I finally got back on my feet, the three of us simply wanted to find a better way to appreciate the small joys in life by making the entire harried part of the day just a little less complicated."

So there they were, four accomplished yet changed women having deep conversations about the age old topics of enjoying every moment, knowing what's important and how to better organize our lives, but this time, with new insights - insights only these new challenges could have taught them.

From that revelation, the four moms created a smart and stylish tri-fold planner. Instead of the traditional binder-book planner, complete with dizzying conversion charts to the medical history of your Aunt Gladys, they simply included what they felt moms truly needed.

The outside of this tidy, little organizer (approximately 9x6) comes in a variety of colors - in either a Majilite with ribbon combo (Majilite is this year's new leather! - durable, easy to clean and very stylish) or a very durable, Linen / Majilite combo design.

When opened, the Truly MomTM planner reveals an amazing array of organizational tools. Among them, a 2007 calendar, a pad to make "to-do lists," a pad just for "the current day's to do list," a pad for quick notes to your child, a teacher or anyone in general, and, a POST-IT note pad for quick notes. It also includes an address book and a planning book for birthdays, parties, vacations and more. As if that weren't enough, this tri-fold organizer was designed to fold in any direction, providing you with a solid writing surface for your portable desk on-the-go!

In addition to their signature dayplanners, Truly MomTM now salutes the written word with a unique line of custom stationery. Here they present a myriad of invitations and personal stationery full of color and personality to bring a smile to your face when reciting their eight different ways to express gratitude with the "Thanking Out Of The Box" collection. Gather together and share a meal with family and friends with "The Art Of The Dinner Party" collection which includes menus, recipes and invitations so you may prepare a meal, set your table and spend an evening with those dear to you.

Whether you spend the day in an office, on a bus, in a classroom, a restaurant, the carpool line, a soccer field or at home, Truly Mom's message is simple - celebrate life together as a family.

Truly MomTM planners, stationary and products are available in select stores and at TrulyMom.com and range in price from $55.00-$95.00. Planners are also available in a wide variety of colors and patterns. A portion of all proceeds benefit cancer research. For more information visit TrulyMom.com.

For interview requests or samples please contact:

Michael Caprio

702-658-6691

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MICHAEL CAPRIO
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