Toobee International® Selects Echopinion to Launch Word of Mouth Campaign

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Echopinion, a word of mouth marketing and research firm, was selected by Toobee® International to direct a 12-week word of mouth (WOM) campaign involving volunteer consumers across the nation. Instead of just giving Toobee - The Amazing Flying Can away, as was done in the past, the flying toy is being promoted via a measurable WOM strategy to obtain real time, honest feedback from consumers talking about it with friends and family.

Echopinion, a word of mouth marketing and research firm, was selected by Toobee® International to direct a 12-week word of mouth campaign involving volunteer consumers across the nation. Toobee International is the owner and manufacturer of Toobee -- The Amazing Flying Can -- a circular piece of aluminum that sails through the air like a bee.

"I've relied on word of mouth for promoting the Toobee since its inception. I think it's a reality check for how good your product really is," said Greg Stromberg, owner/manager of Toobee International. "I used to give a lot of these away. I knew if people played with them they would have fun. And although there was some success at starting the Toobee trend, I wasn't able to find out what was happening when that consumer shared the Toobee with others," said Stromberg. "Echopinion makes it possible for me to obtain that information -- real time, honest feedback, via a truly organized, innovative and measurable approach."

"Echopinion also satisfies my need for lean sales and marketing allowing me to keep Toobee International's main goal in place -- generating funds and awareness for children's charities," added Stromberg.

Echopinion, a national word of mouth marketing and research firm located in Syracuse NY, incorporates word of mouth marketing to help companies develop and launch consumer products. With membership in 50 states, members of Echopinion try products free of charge and at no risk. For more information about Echopinion, go to http://www.echopinion.com.

Toobee International, home of "the world's only amazing flying can" is an American company headquartered in Sussex, WI. For more information about Toobee International, go to http://www.toobee.com.

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Katie Reilly
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