Best Airline Website Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association Internet Standards Assessment Report includes historical data derived from a decade of hosting premier Internet award competition, WebAwards, provides best practices for airline industry Web design. -- The Web Marketing Association, host of leading website awards competition WebAwards, recently released the Internet Standards Assessment Report (ISAR), which includes specific benchmarking data to help the financial industry create more award-winning websites.

"As the standard of excellence for websites continues to increase, web visitors are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association. "The airline industry continues to exceed consumer (and WebAward judges) expectations, clearly defining themselves as leaders in website development."

The WebAwards competition evaluates airline websites on seven criteria that combined create effective websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Airline websites are one of the few industries that have surpassed the overall ISAR Index every year for the past decade.

Airline Websites have the distinct honor of climbing to number one, highest total average score in the ISAR Index for 2006.

Airline Websites score well above the WebAward 3-year ISAR averages across all seven judging criteria.

According to the ISAR study, the airline industry scores strongest in content, copywriting and design.

The 2006 WebAward for Best Airline website went to TM Interactive for the American Airlines site, We Know Why You Fly.

Other past Bet Airline Website winners include:

  • 2005 TM Interactive for American Airlines
  • 2004 Cramer-Krasselt for AirTran Airways - E-Annual 2003
  • 2003 Agence Braque for Jetsgo
  • 2002 Air Jamaica for Air Jamaica Website
  • 2001 Cathay Pacific Airway for Cathay Pacific Airway Website
  • 2000 BSMG Worldwide for American Airlines
  • 1999 AGENCY.COM for British Airways
  • 1998 AGENCY.COM for British Airways London Destination
  • 1997 Northwest Airlines for Northwest Airlines WorldWeb

Companies and organizations wishing to have their airline Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

2007 WebAward Call for Entries

The Web Marketing Association will soon be accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The airline industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Airline Web site of 2007. Participants will receive valuable feedback and the opportunity to earn peer recognition. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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