We love the way our new website really showcases what we're about. On a practical level, it fits in with the way we do business and the way our customers order, rather than forcing us to adapt to the way the system works. It's very simple to run and we can easily make changes independently, to keep the site up to date.
London, UK (PRWEB) March 16, 2007
Digital agency STRANGE has developed a new e-commerce system that provides a much greater level of customization and functionality than is usual for e-commerce systems of its type. One of the first clients to use the STRANGE e-commerce system, the award-winning Dorset chocolate maker, Chococo, has experienced a 100% rise in online sales from its new website.
Since Chococo's e-commerce website launched in mid-January, the value of online sales has doubled, compared to the same period last year. This is attributed to a higher number of visitors using the SEO-friendly site and then being encouraged to place more products in their online shopping baskets by the site's thoughtful design.
Unusually for a proprietary system, the STRANGE e-commerce solution allows for a high level of customized design. Chococo's case, this means branding elements have a large presence to reflect the unique nature of the business. This, together with the well-designed navigational structure that makes online shopping easy, has encouraged visitors to buy into the Chococo experience.
Search engine optimization (SEO) is significant in both the design of the e-commerce website and its Content Management System (CMS), which allows for news, FAQs, product information and prices, for example, to be updated by Chococo. Using news updates to great effect, Chococo has posted on the website several recent, favorable articles in the national press. These articles not only reaffirm the Chococo's brand, but also help to direct more traffic to the site.
STRANGE easily handled the unique requirements of e-tailing perishable gifts - in this case fresh chocolates - requiring complex logic to ensure customers get deliveries on specific days. Strange used complex gift logic to allow for multiple orders with different delivery addresses, dates, personal messages and gift wrapping instructions to be placed in one transaction.
"We believe that STRANGE has really raised the bar in terms of the level of customization and functionality that can be achieved in an e-commerce system of this kind," said Paul Honey, Managing Director of STRANGE. "Our e-store not only fulfills client-specific business needs, it's so easy to run that the client is free to concentrate on running and developing their business, rather than being tied up with their website."
Claire Burnet, of Chococo's said, "We love the way our new website really showcases what we're about. On a practical level, it fits in with the way we do business and the way our customers order, rather than forcing us to adapt to the way the system works. It's very simple to run and we can easily make changes independently, to keep the site up to date."
Notes for Editors
STRANGE is an award winning full service digital agency with offices in London and Bournemouth. Our clients include Brittany Ferries, Kumala, Criminal, PunkyFish, Gear 4, Universal Music, Chococo and Savills. For more details please visit our website STRANGE
Chococo the Purbeck Chocolate Co. is a husband & wife-led team passionate about making fresh, handmade chocolates since 2002. They make all their chocolates at 'Cocoa Central', their factory and shop in Swanage on the Isle of Purbeck, Dorset Totally committed to 'Purity, Provenance & Freshness', they have won 15 chocolate awards in less than three years as well as much critical acclaim. To find out more about Chococo please visit Chococo