Lands' End Swimsuits So Slenderizing, It's Magic

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As seen on "The View."

Lands' End has a bathing suit that makes you look one size smaller.

"The View" helped spread a little bit of magic by getting the word out to the show's national audience about Lands' End's collection of slimming swimsuits. Our customers have been responding enthusiastically since they heard on the show that "Lands' End has a bathing suit that makes you look one size smaller."

"In fact, we have over 50 styles of Slenderizers that help women feel slimmer in seconds and give them the confidence to enjoy a day at the beach, the lake or the pool," said Lisa Fitzgerald, senior vice president of merchandising and design, Lands' End. "These swimsuits come in a huge selection of colors and patterns, all with the flattering fit and coverage options sought by women of all shapes and sizes."

Magic Revealed

It's not an illusion; Lands' End's slenderizing suits swimsuits are made of Slendertex®, a revolutionary fabric that can slim a silhouette in seconds. There are slenderizing styles ranging from tankinis and one-piece tanks to skirted styles and halters with all-over slimming power. In addition to the slenderizing fabric, slimming design details such as shirring at the waist, princess seams and flattering necklines offer control, coverage and camouflage. Slenderizers are offered in a full range of regular, petite, long torso and extended sizes, 16W-26W. Swimsuit shoppers can find Lands' End Slenderizers online at

Swimwear Headquarters -- more than Slenderizers

Those searching out the perfect suit for fun in the sun can turn to Lands' End where there truly is something for every body. With many hundreds of the best fitting, most flattering swimsuits for women, men and kids to innovative online shopping tools, finding the suit of your dreams is as easy as a beach breeze.    

This year, the Lands' End Swimwear Headquarters™ features an expanded product line in addition to a multitude of coordinating accessories. Those shopping online at, can enjoy the updated Swim Finder.

About Lands' End

Established in 1963, on the promise of delivering high-quality merchandise at a great value, Lands' End® offers a complete line of casual and tailored clothing for women, men, children and infants and an innovative collection of fine-quality goods for the home. Lands' End merchandise can be purchased online at, or by visiting Lands' End Shops at select Sears stores. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). And, all Lands' End merchandise is Guaranteed. Period.®


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Michele Casper
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