Integration New Media Delivers Rich Internet Application (RIA) White Paper for Marketing Agencies & Multimedia Developers

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Free white paper provides explanation of RIA technology, key benefits, examples, and details about how to get started.

Integration New Media, Inc (INM) announced today the availability of a new white paper entitled Rich Internet Applications 101: a Primer for Marketing Agencies & Multimedia Developers. This free white paper provides marketing agencies with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for marketing agencies looking to embrace new technologies to satisfy their clients' growing needs.

This white paper presents a "101" level overview of Rich Internet Applications (RIAs) including recommendations and key benefits. It also looks briefly at the technology behind RIA, the potential development and design pitfalls and the strategies for getting started.

"With the media's attention strongly focused on RIAs, we've had a number of inquiries from marketing agencies and developers who were looking to embrace RIA technology to meet their clients' needs," says Vahe Kassardjian, president and co-founder of Integration New Media. "They are looking for clear guidance on how and when to adopt RIAs, and for examples of the types of applications that are best suited for this technology. This paper provides a solid introductory level overview."

According to a 2005 Gartner Research report, nearly 60 percent of all new application development will include RIA technology by 2010. Combine this figure with ZapThink's prediction that RIAs will grow to become a $3 billion market by 2011 and it's clear why marketing agencies are looking to become RIA savvy.

Rich Internet Applications 101: a Primer for Marketing Agencies & Multimedia Developers is available for download at:

About Integration New Media

Integration New Media (INM) helps companies create rich user experiences in both online and offline environments. With projects ranging from rich internet applications through to interactive sales and marketing tools and virtual libraries, INM has developed solutions for organizations large and small in a variety of different industries. A well-known player in the industry for over 15 years, the company offers top-level interactive project consulting and programming services as well as a successful line of products that includes some of the best-known Xtras for Adobe (formerly Macromedia) Director, Flash and Authorware. For more information, please visit

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