Interactive Media Company Shares Technology to Help Radio Stations Keep Pace With Online Music Listening Trends

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Tap It, Inc. offers innovative technology that helps radio stations compete in the era of MySpace and iTunes and open doors for independent music artists.

From digital MP3 players to online music communities, from boomers to tweens, technology is transforming the way people listen to music. And as today's music consumers are enjoying more customized options and more control than ever, traditional media outlets like radio must find innovative ways to keep pace. At least, that's what Tap It, Inc. is betting on--this interactive media company is providing radio stations with the back-end technology for interactive entertainment sites that empower stations to remain relevant and competitive in this new era.

Through its patent-pending technology, Tap It helps radio stations launch "brandable" interactive entertainment sites where listeners can: sample and purchase music by independent and popular music artists from all over the world; find out about radio-sponsored events; and interact one-on-one with DJs and music artists.

"What if emerging MySpace artists could promote and sell their music through radio station Web sites, or if iTunes featured news on local concerts and entertainment events? That's the experience Tap It helps stations bring to their listeners!," says Jonathon Alexander, Founder & CEO, Tap It, Inc. "In the end, it's a win-win solution that helps radio stations stay in step with their listeners' trends; exposes music artists to more audiences through the stations' interactive entertainment sites; and gives record companies a vehicle for identifying hot, emerging talent."

How Tap It Works

When Alexander founded Tap It more than two years ago, he focused on the technology's potential for expanding the exposure and reach of independent music artists. Since then, fueled by interest among media companies and an analysis of industry trends, Alexander has expanded Tap It's focus to prioritize partnerships with radio stations, which gives independent artists access to greater networks for promoting and selling their music.

According to Alexander, the Tap It model focuses on generating revenue and exposure for radio stations, music artists and record companies in the following ways:

1. Giving radio stations the back-end technology for a "ready-to-launch" interactive entertainment site that can be customized to fit a station's existing brand identity and incorporated into the station's web site. The site gives radio stations the ability to supplement their regular on-air playlists with emerging music artists and an interactive, online community where listeners can engage with DJs and local artists as well as learn about radio-sponsored events and artist performances.

2. Partnering with radio stations to share revenue generated through artist subscriptions to the digital entertainment sites and site advertising, or providing licenses that enable radio stations to retain all revenue generated by the sites.

3. Providing music artists with an online outlet for promoting and selling their music--the only available outlet that features, for a low monthly subscription, built-in exposure through radio station Web sites and listening audiences all over the world.

4. Offering the music industry and record companies a streamlined outlet for discovering hot, emerging talent and for promoting current artists through the digital entertainment sites.

"This is the first time, since the introduction of digital music formats, that a company has stepped up to help traditional radio stations get in line with this consumer trend," says Kimberly Fletcher, General Manager and regional Vice President of Magic Broadcasting and Vice President of American Women in Radio and Television. "As radio stations get on board and incorporate these interactive entertainment sites into their existing brand identities, I have no doubt the experience will transform the way they relate to their listeners and the online listening community."

Since launching this interactive entertainment module, Tap It has worked with a group of radio networks to launch beta sites--including All Pro Media, Lieberman Broadcasting, Riviera Broadcasting and Greater Media. Tap It is also partnering with online media measurement company Big Champagne to support its Fame Tracker mechanism--a reporting tool that allows radio stations and artists to collect extensive demographics about their audiences and receive real-time statistics regarding listener trends.

For More Information

To learn more about Tap It, Inc. and its patent-pending digital entertainment sites, visit http://www.tapitinc.com. Interview opportunities with Tap It executives are also available upon request.

About Tap It

Established in 2004, Tap It is an interactive media company that equips radio stations with the back-end technology for their own interactive entertainment sites. Tap It is the first company to offer a solution that uses technology to bridge the gaps between traditional media, digital media and the entertainment industry, in a way that offers consumers the best of all worlds. With more than 20 years of experience in the radio, television and technology industries, Tap It Founder Jonathon Alexander's vision for the company was born out of a combination of his professional experience and his tenure as an on-air radio personality. This spurred a passion for supporting the interests of independent music artists, and creating a mutually-beneficial bridge between the interests of these artists and the interests of the radio industry.

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Tori Allen
Tap It
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