Victoria National Golf Club Selects Intra-Focus as Agency of Record

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Top 25-ranked golf course chooses Georgetown Company for marketing services.

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Intra-Focus, a marketing solutions company in Georgetown Texas, today announced that Victoria National Golf Club in Newburgh, Indiana has chosen the company as its agency of record to provide brand development, strategic marketing consulting as well as execution of their marketing communications strategy.

Victoria National Golf Club is a private, members-only golf club located in Southern Indiana. Set on 418 acres of naturally restored and reclaimed mining land, the Tom Fazio-designed course features deep, spring-fed lakes and steep ravines, rolling terrain with dramatic elevation changes, and abundant fish and wildlife. Named the "Best New Private Course of 1999" and recently ranked #21 in "America's 100 Greatest Golf Courses" by Golf Digest, Victoria National has quickly taken its place among the most prestigious golf clubs in the country. Most recently, Golf Digest Index ranked the club #25 in "America's 50 Greatest Golf Retreats."

As Victoria National's agency of record, the Austin area marketing firm will assume responsibility for increasing the club's position among the country's most prestigious golf destinations. A major aspect of this strategy will be the creation and distribution of demand generation campaigns to attract new members and create overall awareness of the club and its offerings.

Additional marketing services will also serve to generate awareness and demand for the club's residential project, Victoria Manor. Encompassing 260 acres adjacent to the golf club, Victoria Manor boasts four distinct neighborhoods with homes and homesites that range from garden-style villas to lakefront estates.

"In just a short time, Victoria National has risen to become one of the most highly acclaimed courses in America," said Gary Verble, VP of Business Development for Intra-Focus. "It's our mission to help this largely hidden gem get on the map of world-class golf clubs, and to create a presence in the golf world that better represents their caliber of play and services."

"We are highly impressed with the Intra-Focus team's creativity and their honest, personal dedication to the success of our project," said Rick Friedman, President of Victoria National Golf Club. "They have a great eye for identifying the qualities that differentiate us within the golf community and turning those differences into a unique, refined identity."

About Victoria National

Designed and maintained specifically for golf purists, Victoria National Golf Club delivers exclusive service, time-honored hospitality and the privilege of golf at its very best. Masterfully set among 418 acres of reclaimed mining land, the Tom Fazio golf course embraces the dramatic landscape, native vegetation and deep, spring-fed lakes of this naturally restored land. Free from encroachment by any homes or development, the striking terrain, abundant wildlife and world-class fishing offer an unmatched natural setting for one of the top courses in the country.

For more information on Victoria National Golf Club, visit Victoria National Golf Club

About Intra-Focus

Intra-Focus is a full-service marketing company that integrates art and technology to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trend setting creativity, Intra-Focus helps its clients build brand strategy and market presence that generate qualified demand and quantifiable results. Intra-Focus provides innovative as well as traditional marketing solutions to businesses ranging in size from start-up to Fortune 500.

Media Relations Contact:

Robert Cowes, Sr. VP of Real Estate Interactive Marketing Services



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Jack Olivier
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