Ford Edge Music Fans Responding to Innovative Video Podcast

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Ford Edge and Rock River Music continue their series of downloadable full-length major label music video podcasts. More than 10,000 downloads have occurred. March's artists include Snow Patrol, Nelly Furtado, Peter Bjorn & John and La Rocca.

The video podcasts are a great way for us to showcase the Ford Edge and be relevant to that audience.

In February, Ford Edge launched the industry's first free music video podcasts with its partner, Rock River Music. Music fans responded and downloaded more than 10,000 videos at The Edge podcast has consistently ranked in the Top 100 on the iTunes most played list throughout February.

This month's artists include Snow Patrol, Nelly Furtado, Peter Bjorn & John and La Rocca.

"The first month's response is further proof that we have found a unique way to connect Edge with consumer's appreciation for music, style and technology," says Dave Sanabria, cross vehicle marketing manager for Ford. "The video podcasts are a great way for us to showcase the Ford Edge and be relevant to that audience."    

The series of free music videos from Ford is also available at the Ford Edge Web site at, iTunes and other music sites. Once somebody clicks on the series it will be delivered through RSS (really simple syndication) feed. Each month they will receive an automatic update of the series. All monthly episodes will be available for the full year.

About March's Edge Vodcast Artists and Songs

Snow Patrol - You're All I Have

UK natives Snow Patrol began as a modest indie rock band in the mid-90s, but in recent years their soaring, anthemic songwriting has propelled the band to headlining music festivals and multi-platinum record sales. The new single "You're All I Have" is the latest from the album Eyes Open.

Nelly Furtado - Say It Right

For her latest album Loose, Nelly Furtado teamed with producer/genius Timbaland (Missy Elliott, Justin Timberlake, Jay-Z) with typically stunning results. The song "Say It Right" features a spooky synth-driven melody recalling sophisticated '80s pop groups like the Eurythmics. It is the second single from the album to hit #1 in the U.S.

Peter Bjorn & John - Young Folks

This Swedish trio has been building quite a buzz lately. Their debut single "Young Folks" (featuring guest vocalist Victoria Bergsman of the Concretes) was one of the major indie hits in Europe last year. The band is set to tour the U.S. in April & May, kicking off at the prestigious Coachella Festival.

La Rocca - This Life

Irish band La Rocca, formed in Dublin in 2002, borrow thedeir name from a seedy bar in Bristol, England where they played early shows. Their auspicious debut album, The Truth, appeared in 2006 and is stuffed with instantly familiar melodies. One of the best is the bittersweet "This Life," a song that recalls lost love with a glimmer of hope for the future.

About the Edge

Bold American design distinguishes the 2007 Ford Edge in the red-hot crossover utility vehicle market - along with a dynamic driving character and innovative features. Equipped with an all-new 265-horsepower V-6 engine and 6-speed automatic transmission, Edge will deliver performance, quietness and fuel efficiency. Ford Edge has impressive EPA estimated fuel economy of 25 mpg on the highway.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and more than 100 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. For more information regarding Ford's products, please visit


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Colleen Robar
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