280 Group Ships Product Launch Toolkit™

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Toolkit includes product launch plan templates, samples, guidelines, a white paper and a narrated presentation.

The 280 Group, a Silicon Valley Product Marketing and Product Management consulting and services firm, today announced it is shipping the 280 Group Product Launch Toolkit.

Designed for Product Managers, Product Marketing Managers and Marketing teams that need to plan and execute product launches that maximize revenue and exposure, the Product Launch Toolkit includes product templates, samples, guidelines, a white paper and a narrated presentation.

Templates in the toolkit include a product launch plan, competitive product comparison, press release background document, press release, press kit checklist, product overview one pager, features & benefits, product launch checklist, product launch marketing ROI calculator, product launch marketing budget, collateral & sales tools checklist, competitive feature matrix, SWOT analysis, online advertising ROI calculator, positioning statement & matrices, press & analyst presentation and a customer presentation.

Samples in the toolkit are a competitive comparison, features & benefits, positioning statement & matrix, press & analyst launch timeline, product launch ROI calculation, product launch timeline, product launch marketing budget and a press release sample.

Tips and Guidelines included are product naming, how to write features and benefits, press release guidelines, top 10 product launch mistakes and a Google adwords tips & strategy booklet.

Also included is a comprehensive Product Launch narrated presentation. Based on twenty years of experience launching successful products, the presentation teaches best practices for product launches, the value of a well-executed launch, types of launches, setting goals and critical elements of a successful launch.

"The Product Launch Toolkit teaches customers how to plan and execute high-impact product launches so that they can maximize revenue and exposure when they bring their product to market ...", said Brian Lawley, President of the 280 Group. "...with the templates and seminar they have a much better chance of avoiding costly mistakes and running a successful launch."

The Product Launch Toolkit is available now at http://www.280group.com/productlaunchplantemplates.htm for $99, and comes with a 30 minute consultation with the 280 Group Product Management experts.

About The 280 Group

The 280 Group LLC provides Product Marketing and Product Management Consultants, Contractors, Training and Template to help companies define, launch and market breakthrough new products. The 280 Group was founded in 1998 by Brian Lawley, a veteran marketing professional in Silicon Valley with over 17 years of Product Management and Product Marketing experience including holding positions as Product Manager for the MacOS Human Interface at Apple, Director of Java tools at Symantec and Director of Product Marketing at Whistle Communications (acquired by IBM). For more information please visit http://www.280group.com


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