Best Public Relations Websites Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Public Relations Web Design - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the public relations industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "The data supports the perceived notion that most PR firms don't spend enough time on their own site. PR Firms need to invest time in their own websites to increase traffic to and engage web visitors."

The WebAwards competition judges public relations websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

The Public Relations industry has under performed the overall ISAR Index in all years except 2001. The averages were drastically reduced with a dreadful showing in 2003.

PRsites tend to have the highest scores in content, ease of use and copywriting, which is not surprising. The lowest scores are use of technology and innovation.

The 2006 WebAward for Best Public Relations Website went to

Other past winners include:

  • 2005 Peter A Mayer Advertising for Community Coffee History Site
  • 2004 Cisco Corporate PR for News@Cisco
  • 2003 Weber Shandwick and Benjamin Irvine for Toshiba Tablet PC Launch
  • 2002 Wealth Management News Service for

A complete list of past winners can be found at

Companies and organizations wishing to have their public relations Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The public relations industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Public Relations Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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