Best Real Estate Websites Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Real Estate Web Design

http://www.07webaward.org- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the real estate industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Real Estate websites often focus too much on listings and not enough on the other additional factors that influence purchasing decisions like community, schools and local offerings. Those who do, are ahead of the curve."

The WebAwards competition judges real estate websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Real Estate websites have underperformed the ISAR Index for the past four years. Prior to 2003, their performance has been mixed with a see-saw like over and under performance.

Accoding to the ISAR Study, real estate websites are strongest in content and ease of use while being weakest in innovation. Real estate websites need to focus on providing a total user experience, giving the visitor all information they need to take the next step in the sales cycle whether its requestiong a showing or purchasing.

Leveraging technology, animation and videos would upgrade real estate websites and provide the user with the informaiton he/she craves.

The 2006 WebAward for Best Real Estate Website went to Kinesis Marketing for coldwellbanker.com

Other past winners include:

  • 2005 Coldwell Banker Real Estate for http://www.coldwellbankerpreviews.com
  • 2004 The Wall Street Journal for RealEstateJournal.com
  • 2003 The Corcoran Group for Corcoran.com
  • 2002 Wall Street Journal for RealEstateJournal.com

A complete list of past winners can be found at realestate.webaward.org

Companies and organizations wishing to have their real estate Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at http://www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The real estate industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Real Estate Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

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WILLIAM RICE
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