Finally: A Comprehensive Guide to Best-practice Email Marketing

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SitePoint announces the release of The Email Marketing Kit, a comprehensive, step-by-step professional email marketing resource compiled by industry expert Jeanne S. Jennings. Choke full of best practices, recommendations and case studies, this is the definitive reference manual for corporate and business marketers.

SitePoint Pty. Ltd. (sitepoint.com), provider of fun, practical, and easy-to-understand content for web professionals, today announced the release of The Email Marketing Kit, a comprehensive, step-by-step professional email marketing resource compiled by industry expert Jeanne S. Jennings.

The kit's manual contains hundreds of pages of strategy, advice, and practical applications targeted at business owners and managers, freelance web developers, and development firms looking to expand their service offerings. A CD-ROM packed with tools and useful templates, and a special launch offer that includes US$40 of value from the Constant Contact email service, support the kit's goal of helping readers enjoy real returns from email marketing.

"On average, email marketing generates an average return of $51.45 for every dollar spent, according to the Direct Marketing Association, and this kit shows readers how to take full advantage of that potential," commented SitePoint CEO and Co-founder Mark Harbottle on the launch.

The kit's initial chapters introduce the benefits and types of email marketing communications. Before long, readers will be developing email strategy, implementing acquisition and retention techniques, optimizing the designs and deliverability of each message, and tracking and reporting on campaign metrics. Chapters on viral marketing, the use of third-party lists, and email laws and regulations around the globe are designed to round out readers' knowledge, giving them the skills they need to master email marketing for long-term success.

The kit's CD-ROM boasts tools such as strategy documents, email templates and examples, and electronic newsletter advertising revenue and email cost analysis worksheets -- all designed to give readers a solid head-start in their email marketing operations. The $40 Constant Contact offer includes credit with this service, access to a dedicated Communications Consultant, and a handy 25-point checklist entitled "Essential Questions for Email Marketers."

"This kit meets a growing need among freelance web developers and web business owners to tap into the power of email marketing," Harbottle explained. "It shows them how to use best-practice techniques to boost their sales, customer satisfaction, and client retention -- crucial factors in the success of any online business."

About SitePoint

SitePoint specializes in publishing fun, practical, and easy-to-understand content for web professionals. Its popular online magazine, blogs, newsletters, and print books teach best practices to web developers and designers worldwide. http://www.sitepoint.com

SitePoint also runs the #1 Marketplace on the Web for Buying and Selling Websites, Blogs & Forums: http://www.sitepoint.com/marketplace/

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MATT MICKIEWICZ
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