Procter & Gamble Brand Eukanuba Awards Grand Prize Winners in 'Beauty of The Breeds' Online Photo and Video Contest

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Six Grand Prize Winners Receive One-Year Supply of New Eukanuba Customized Nutrition and the Chance to Appear in Eukanuba Advertisement

We heartily congratulate the winners of Eukanuba's Beauty of the Breeds contest

In October 2006, Procter & Gamble (NYSE:PG) Pet Care brand Eukanuba launched their first foray into user-generated content with the announcement of their Beauty of the Breeds online photo and video contest. More than 2,500 dog owners from coast-to-coast uploaded photos and/or videos of their dogs along with a short description of what makes their dogs beautiful - from their melodious bark to their saggy jowls and wagging tails Monthly winners in both the photo and video contest received a one-month supply of Eukanuba food and were automatically entered into the grand prize contest where they competed to win a one-year's supply of new Eukanuba Customized Nutrition and the chance to appear in a Eukanuba advertisement.    

By voting online at, more than 3,000 site viewers have selected the six grand prize winners of the Beauty of the Breeds contest - three photo and three video winners in the small, medium, and large size categories. Contest winners are representative of the entire U.S. pet owning population and include representatives of several breeds from the canine world. The winners are:

Photo Winners

Small Breed

'Mika,' a two-year-old Miniature Pinscher from Brooklyn, N.Y.

Medium Breed

'Kobi,' a Shibu Inu from Covington, Wash.

Large Breed

'Kali,' a nine-year-old Golden Retriever from Plain, Wisc.

Video Winners

Small Breed

'Lexy,' a three-year-old Papillon from Atlanta, Ga.

Medium Breed

'Griffey,' a one-year-old beagle from Calera, Ala.

Large Breed

'Hobbes,' a one-year-old Golden Retriever from McMinnville, Ore.

"We heartily congratulate the winners of Eukanuba's Beauty of the Breeds contest," said Eukanuba spokeswoman Amy Newkirk. "Like these proud dog owners, Eukanuba appreciates the unique and beautiful attributes of different dog breeds. As such, we believe that dogs can benefit from special diets customized to their particular nutritional, health, and performance needs. We're proud to offer that tailored nutrition through the recent launch of Eukanuba Customized Nutrition including our Breed Specific and Custom Care lineups."

New Eukanuba Customized Nutrition

New Eukanuba Customized Nutrition is the company's most extensive line of pet nutrition customized by breed type, size, health requirements, and performance needs. Eukanuba has formulas for small, medium, and large breed dogs at each life stage - puppy, adult, and senior. In addition, the brand offers a line of breed-specific formulas focusing on five of the top seven breeds in the U.S., as well as Custom Care formulas for dogs with special health concerns, and Eukanuba Performance formulas for dogs that lead more active lifestyles. The full formula lineup is available at pet specialty stores wherever Eukanuba is sold. For more information, log on to

The Eukanuba 15 Most Beautiful Breeds Survey

Complimenting the brand relaunch and Beauty of the Breeds contest, Eukanuba announced the first annual Eukanuba 15 Most Beautiful Breeds Survey in October 2006. In partnership with Gatsby Publications, the survey asked consumers to select the top five most beautiful dog breeds in the small, medium, and large dog categories from the 153 currently recognized AKC breeds. More than 2,000 people voted and the winning breeds will be featured in the April/May 2007 issue of The New York Dog and the May/June 2007 issue of The Hollywood Dog magazines. For a sneak preview of the winning breeds, log on to

About Eukanuba

For nearly 60 years, Eukanuba, a Procter & Gamble (NYSE:PG) Pet Care brand, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Eukanuba®, the Eukanuba Veterinary Diets line of canine and feline therapeutic diets, or general pet care and nutrition information, call Eukanuba at (800) 446-3075. You also can visit Eukanuba on the Web at

About Procter & Gamble [NYSE:PG]

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.


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Sean Lashley
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