Best Application Services Website Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Application Service Web Design

The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the application services industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "ASP Websites are the main sales tool in attracting and servicing customers, so it's important that the website be a focus for the company."

The WebAwards competition judges application services websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Application Service Providers joined the WebAwards in 2000 and have out performed the overall ISAR Index three out of the six years.

According to the ISAR Study, ASP websites core strongest in content, copywriting and interactivity, but score lowest in innovation.

In 2006, ASPs outperformed the 3-year ISAR criteria benchmarks in design, interactivity, copywriting and ease of use.

The 2006 WebAward for best Application Service Provider Website went to Offermatica.

Other past winners include:

--2005 The Rocket Science Group for MailChimp

--2004 Leopard

--2003 Exciting New Technologies

--2002 i2 Technologies, frog design

--2001 Rocket Network

--2000 Meridian Project Systems for ProjectTalk.com Website

Companies and organizations wishing to have their application service provider Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at http://www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The ASP industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Application Service Provider Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

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Jolina Pettice
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