Best Automobile Website Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Automobile Web Design

The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the automobile industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Auto Websites continue to be effective because they recognize that web-savvy customers prefer to engage in online research in the privacy of their home and make it easy for them to do so."

The WebAwards competition judges automobile websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

The automobile industry is one of the few that has beaten the overall ISAR Index in each of the competition's ten years.

According to the ISAR Study, the automobile industry is strongest in content, interactivity and design. Auto websites outperformed the 3-year criteria benchmark averages in each of the seven categories.

The 2006 WebAward for Best Automobile Web site went to Nobox Marketing Group for Una Noche IS.

Other past winners include:

--2005 Arnold Worldwide for Volkswagen 2005

--2004 Oasis for Toyota Scion

--2003 Jaguars Cars/Global Beach Group for The all-new XJ

--2002 Critical Mass/Mercedes-Benz for MBUSA.com

A complete list of past winners can be found at auto.webaward.org

Companies and organizations wishing to have their automobile Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at http://www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The automobile industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Automobile Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards

Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

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Jolina Pettice
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