American Bible Society and ChristianMobile Launch International Direct-to-Consumer Mobile Internet Site

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The American Bible Society have become the first Bible Society in the world to launch an international direct-to-consumer mobile internet site for delivering the Bible to mobile phone subscribers.

The American Bible Society is pleased to partner with ChristianMobile to distribute Scripture in an innovative and highly accessible format, Through this creative technology, people can read the Bible's messages of inspiration, strength, courage and hope on their cell phones wherever they are, whenever they wish.

ChristianMobile, creators of VirtualBible™, the first ever Bible delivered to a mobile phone by way of a premium sms-text message, facilitated the implementation of the American Bible Societies' direct-to-consumer mobile internet site http://absbibles.com.

The service enables mobile phone users in more than 150 countries across all networks to purchase and download the Bible on their mobile phones by visiting http://absbibles.com from their mobile phone.

John Cruz, Vice President for Bibles.org, American Bible Society, said, "The American Bible Society is pleased to partner with ChristianMobile to distribute Scripture in an innovative and highly accessible format, Through this creative technology, people can read the Bible's messages of inspiration, strength, courage and hope on their cell phones wherever they are, whenever they wish."

The service utilizes Bango's global billing solution which dynamically presents the best payment method to the consumer. Once in the site a customer can choose one of various payment methods to pay for a Bible download, such as direct operator billing (including PayForIt™ in the UK), Premium SMS, credit/debit cards and PayPal.

Bertus Preller, Marketing Executive at ChristianMobile, said, "We opted for the Bango billing solution which provides 'browse and buy' technology to power the Bible Societies' newly-launched WAP site. The WAP site will engage directly with its users in order to promote and sell a number of Bible Translations across all mobile carriers." Mr. Preller explained, "The 'browse and buy technology' enables users to pay in a chosen currency and to download the Bible in easy steps. We hope to engage also with mobile carriers to broaden the distribution. It is a real honor to be an instrument in God's hands to spread the Gospel in such an exiting way." Mobile users access the mobile site by entering http://absbibles.com into their phone browser or by clicking through from specific promotions.

About the American Bible Society

Founded in 1816 and headquartered in New York City, the mission of the American Bible Society is to make the Bible available to every person in a language and format each can understand and afford, so that all people may experience its life-changing message. The Bible Society works around the world in ways that bring the Bible and its message to all. It was one of the founders of the United Bible Societies and remains one of the most staunch supporters of the Bible cause. The American Bible Society Web site is http://www.americanbible.org.

About ChristianMobile

ChristianMobile™ is a leading developer and distributor of mobile content for the Christian community. ChristianMobile™, founded during August 2005, was the world's first Christian mobile content subscription service and is based in Cape Town, South Africa. ChristianMobile™ distributes mobile content such as ring tones, a wide variety of Christian wallpapers, animations and daily inspirational services such as devotions, prayers, verses, quotations, music videos and the Bible.ChristianMobile™ pioneered the development of VirtualBible™ on mobile phones, the first ever commercially available java format of the Bible delivered by premium text/sms to a mobile handset. ChristianMobile™ also pioneered the launch of the world's first Christian mobile chat application CmChat™.

For further information, please contact:

Bertus Preller

Absolute Mobile (Pty) Ltd t/a ChristianMobile™

Email: info@christianmobile.co.za

Tel: +27 21 5283000

Websites: http://www.christianmobileusa.com; http://www.christianmobile.co.za; http://www.cmchat.net.

Roy Lloyd

American Bible Society

(212) 408-8731

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