"Branding and the New PR" Workshop Announced

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"If you don't have a presence on the Web, you don't exist." The power of Public Relations is that you can establish a dynamic presence on the web quickly and cost-effectively. Now, this free workshop will teach business executives and sales and marketing professionals how to capture the power of PR on the Web.

Brands that aren't using the Web for PR are missing huge opportunities because there are millions of Web sites out there that are hungry for good material to beef up their sites or their blogs.

"If you don't have a presence on the Web, you're invisible." That's a strong statement by North Star Marketing's CEO Kae G. Wagner, but she knows first-hand the power of public relations on the web. After 20 years of working with traditional media, Wagner is teaching companies how to use the new PR on the Internet.

On April 11, 2007, in Lancaster, PA, North Star is offering a free, complimentary workshop to teach business executives and sales and marketing professionals how to achieve a bigger presence for their companies and their brands through PR on the Internet.

"Getting Internet coverage is critical to brand building," notes Wagner, who is also the author of "The CEO's Little Black Book on Branding" and "The Power Principles of Marketing."

"Brands that aren't using the Web for PR are missing huge opportunities because there are millions of Web sites out there that are hungry for good material to beef up their sites or their blogs."

In the "branding and the New PR" workshop, Wagner will cover the process of identifying appropriate coverage for your brand, writing for the web, thinking like an editor, using imagery in web materials and other details that ensure PR success.

More details and registration for the Lancaster, PA workshop on April 11, 2007 can be found at North Star Marketing. Individuals who are unable to attend because of location can register for a free CD from the session.

Additional questions can be directed to Joan Hamilton at 717-392-6982 or at North Star Marketing.

North Star Marketing specializes in building brands. Located in Lancaster, PA the 18-year old firm has worked with companies in many categories to strengthen their brands through public relations.

March 19,2007

Kae G. Wagner

(717) 392-6982 X105

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KYLENE CONRAD