Mobile Music Delivered on the Spot at SXSW

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INgrooves, the Bluetooth SIG, and Qwikker deliver instant mobile music gratification at SXSW performances

We're enabling fans to leave shows with a piece of music from the band they are watching, which is a perfect example of context driving a high-value consumer interaction. Personal, immediate, digital interactions are the future of out-of-home media.

INgrooves, Qwikker, and the Bluetooth Special Interest Group (SIG) announced today the availability of mobile music and wallpapers from twelve up-and-coming music artists, delivered by Bluetooth wireless technology direct to attendees' mobile phones, at ten content distribution points in key performance and event locations at the South By Southwest festival.

Held at over fifty venues throughout downtown Austin, SXSW is the pre-eminent event for showcasing and discovering new live music talent. SXSW has also become a showcase for innovative content distribution models, consumer platforms, and new content business models. Bluetooth content delivery represents a contextual, free, and easy way to distribute content direct-to-consumer.

Instant gratification goes hand-in-hand with live music, and with this in mind, INgrooves chose to promote its artists by giving away exclusive mobile content - through a downloadable INgrooves mobile channel available to any fan with a Bluetooth enabled mobile phone.

"Artists and their fans are always looking for ways to connect with each other in more interactive, meaningful ways that define the music experience, and beaming custom mobile content to patrons at a concert via Bluetooth technology to their mobile phones for free is the ultimate expression of this relationship," commented INgrooves CEO Robb McDaniels. "INgrooves jumped at the opportunity to work with the Bluetooth SIG and Qwikker to deliver new hits from our top indie artists including Scissors For Lefty, Mud, and Poor Bailey, to their fans while they perform at the SF SXSW show in Austin."

"SXSW is a great venue to show how Bluetooth technology can be used in different - and perhaps unexpected - ways. With Qwikker and INgrooves, we let music fans with Bluetooth enabled phones instantly get a ringtone or wallpaper of their favorite band, delivered wirelessly and free," said Kevin Keating, marketing manager, Bluetooth SIG. "Companies like INgrooves are finding unique ways to take advantage of Bluetooth technology and push marketing, using it at venues to give consumers instant access to very specific content."

Saul Kato, CTO and founder of Qwikker, said, "We're enabling fans to leave shows with a piece of music from the band they are watching, which is a perfect example of context driving a high-value consumer interaction. Personal, immediate, digital interactions are the future of out-of-home media."

About INgrooves

Isolation Network is a digital media distribution and publishing company that provides various distribution and marketing services via its INgrooves and ONE Digital divisions. ONE Digital provides distribution and administration to large distributors and labels at rates far below the industry standard and INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases or catalogues. For more information, check out or

About Qwikker

Qwikker is a local and social content distribution platform for mobile devices that allows the easy and free discovery, downloading, and sharing of content. Qwikker's solution enables companies to more effectively connect with their consumer by creating an interactive experience that delivers tailored, on-demand content which can be downloaded onto mobile devices via all available connections, including Bluetooth, WAP and SMS. The Qwikker platform can also be embedded into home media devices to streamline the transfer of both user generated and published content to and from mobile devices.

Qwikker runs the largest direct-to-mobile location content network in the world, with over 1000 Bluetooth content distribution points across the US and Europe. Brands which have leveraged the Qwikker network include Yahoo!, Channel 4, Electronic Arts, Universal Music, 20th Century Fox, Red Bull, Virgin Mobile, Robbie Williams/ie: music, Nokia and Universal Pictures. Backed by Sequoia Capital and Enterprise Partners Venture Capital, Qwikker has offices in San Francisco and London.

About Bluetooth® Wireless Technology

Bluetooth wireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology is now available in its fourth version of the core specification and continues to develop, building on its inherent strengths - small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. More than five new Bluetooth enabled products are qualified every working day and 13 million Bluetooth units are shipping per week. The installed base of Bluetooth devices is one billion and climbing, making it the only proven choice for developers, product manufacturers, and consumers worldwide.

About the Bluetooth SIG

The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes Promoter group companies Agere, Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with over 7000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more information please visit

The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.


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