Catapult and Coremetrics Drive Seasonal Success for Calendars.com

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Coe-Truman Technologies today announced the successful results of an integrated solution combining its Catapult Catalog Management System with market leading technology from Coremetrics. The integrated offering helped online retailer Calendars.com dramatically increase conversion rates and meet increased demand during the crucial holiday season.

We've seen measurable improvement in both conversions and sales and expect to see that trend continue

Coe-Truman Technologies today announced the successful results of an integrated solution combining its Catapult Catalog Management System with market leading technology from Coremetrics. The integrated offering helped online retailer Calendars.com dramatically increase conversion rates and meet increased demand during the crucial holiday season.

"Using both Catapult and Coremetrics has helped us become far more responsive than ever before to trends in our customer data," said Hilarie Pozesky of Pozesky Marketing, who heads Calendars.com online marketing efforts.

In order to handle huge spikes in traffic and sales around the holidays, when up to 85% of the company's business is done, Calendars.com employed an integrated catalog management and marketing solution, utilizing the powerful Catapult Catalog Management suite and the web analytics and precision marketing tool set from Coremetrics, to analyze and respond to valuable customer data, live and in real-time.

With the Catapult Catalog Management application, Calendars.com was able to manage detailed product information like categories, attributes, key words, descriptions, images and up-sell and cross-sell data with a powerful and highly intuitive interface.

Through Coremetrics, Calendars.com was able to access detailed data on how products should be merchandised, including their top sellers, the best products to recommend as up-sell products and more.

Combining Catapult's easy to use content management system with a rich set of web analytics from Coremetrics, Calendars.com was able to capitalize on increased demand by making crucial adjustments regarding pricing, product taglines, page keywords, specials and more - all on the fly. The ability to adjust and update individual pages and product areas helped fuel a dramatic 61% increase in SEO or "natural placement" search orders. The company was also able to clearly differentiate between likely customers and "window shoppers," who may have been more interested in swimsuit calendar models than making purchases.

The robust hosting services provided by Coe-Truman (makers of Catapult) also allowed for increased speed and scalable bandwidth to assure that Calendars.com customers were able to quickly complete their orders during peak ordering periods, keeping customers engaged and online. During peak ordering periods, Calendars.com successfully processed over 1,000 transactions per hour.

"We've seen measurable improvement in both conversions and sales and expect to see that trend continue," said Podesky.

About Coe-Truman Technologies

Founded in 1982 in Chicago, IL, Coe-Truman Technologies provides software applications and custom development for a diverse client list, from growing companies to the Fortune 500. Clients include the American Heart Association, SBC, Nalco, American Library Association, Ace Hardware Corporation, Calendars.com, Skyline Displays and more. Coe-Truman applications and services include market-leading abstract management software, workflow and content management, e-commerce, database publishing, catalog production, and many other web, CD, and database driven applications. For more information on Catapult, visit the Coe-Truman website.

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Richard Sharp
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