American Clay VP on Key Sustainability Panels at Los Angeles Annual Design Week, Includes one with Coastal Livng Magazine

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Eco-consciousness, or "going green" has become an integral consideration for designers. Just look at Los Angeles' Pacific Design Center Westweek schedule, which features various eco-minded seminars and showroom talks, and the second annual Green Gallery, in a new prime location. American Clay Earth Plaster - the award-winning, all natural interior plaster for walls and ceilings - is firmly represented three times at Westweek because not only is it truly "green" and healthy, but it provides designers and consumers a product that does not sacrifice elegance nor style, and provides the longevity that architects savor. The plaster is included in high-end homes from Los Angeles to Martha's Vineyard, and in particular, a stunning, all-healthy home on exclusive Bald Head Island, NC, published in this month's Coastal Living magazine.

Eco-consciousness, or "going green" has become an integral consideration for designers. Just look at Los Angeles' Pacific Design Center Westweek schedule, which features various eco-minded seminars and showroom talks, and the second annual Green Gallery, in a new prime location. American Clay Earth Plaster - the award-winning, all natural interior plaster for walls and ceilings - is firmly represented three times at Westweek because not only is it truly "green" and healthy, but it provides designers and consumers a product that does not sacrifice elegance nor style, and provides the longevity that architects savor. This is evidenced by the plaster's inclusion in high-end homes from Los Angeles to Martha's Vineyard, and in particular, a stunning, all-healthy home on exclusive Bald Head Island, NC, published in this month's Coastal Living magazine. This home was built to the needs of the client who has a severe form of environmentally-caused allergies, which produce chronic reactions to any chemicals used in buildings.

American Clay's co-Founder and VP of Marketing Carol Baumgartel will be ever-present at Westweek. Already giving talks to designers during the year, she's the ideal choice to explain natural and healthy walls to this industry because she has been a designer for over 20 years, and a past-President for the New Mexico chapter of ASID. There will be three opportunities to hear Baumgartel speak:

  • Lecture by Baumgartel on Living Walls and American Clay on March 28th, 1:00-1:30pm, at the ASID-LA sponsored Green Gallery, B261.
  • "Sustainability facts and fiction: the Truth about Going Green", March 28th, 2:30-3:30pm at the Baker Knapp & Tubbs Showroom, Suite B525 -- This educational roundtable will explore what clients really want when it comes to green design, whether they are willing to pay for it, and if they understand what it means in terms of materials, scheduling, and lifestyle. Panelists also include Greg Reitz, Green Building advisor for the City of Santa Monica; interior designer Robert Trotman; green architect Peter Sterios; and moderator Lloyd Princeton, President and CEO of Design Management Company.
  • "Smart and Beautiful: Healthy Living at Home", March 29th, 1:00-2:00pm at the Conference Center -- Case study about the "healthy" house (and healthy vs. green) on Bald Head Island, NC, currently published in the March 07 issue of Coastal Living magazine. Learn how to work with clients who may have a range of chemical sensitivities, and how to seek out the best and right products for them, while maintaining a high standard of design. Interior designer Celeste Wegman describes her experience with this house, from ground up. Panelists also include national furnishings designer Barclay Butera, who prepared furniture for the house; Monica Gilchrist, Coordinator for Global Green's Santa Monica Green Building Resource Center; and moderator James Schwarz, Executive Editor of Coastal Living magazine. A wine and hors d'oeuvres reception will follow immediately at the Barclay Butera Home showroom, B465.

Says Baumgartel, "Sick Building Syndrome (SBS) was recognized in the early 1990's when I was a practicing ASID Professional Designer. Now it is seen as having created a massive increase in asthma, skin problems, and possibly CFS (Chronic Fatigue Syndrome). Clay-based interior finishes are at the forefront of reducing not only the respiratory problems associated with SBS, but also assist in reducing the impact of electro-magnetic fields (EMFs) emitted by computers, TVs, video games, etc. I feel very lucky to be able to share what I've learned at an event like Westweek, and helping the client with the home in Coastal Living was truly positive."

American Clay, recommended for restorations as well as new construction, comes in over 43 colors (plus 100's of custom) and three formulations: the original Loma, the super-smooth Porcelina, and the reclaimed shell-based Marittimo. The new zero-VOC dry powder binder Mud Glue™ helps bind the plaster to nearly any surface and helps inhibit mold growth. The lab results of two universally-accepted tests showed zero mold growth when the original formulation mixed with the Mud Glue™. American Clay gives additional masonry mass in rooms, absorbs sound, provides humidity buffering, and is easily repairable. There is no off-gassing or inherent waste on-site.

About American Clay

American Clay Earth Plaster products are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. American Clay is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its product is patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, http://www.americanclay.com, offers information on additional products, ordering, technical specifications, product application and additional resources and links.             

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JULIE DU BROW
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