Slat Lake City, UT (PRWEB) March 21, 2007
Italian footwear manufacturer Kayland® has been honored as a recipient of a 2007 Backpacker magazine Editors' Choice Award for its Vertigo High boot. The Editors' Choice Award is the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance.
Backpacker Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented Kayland with the award at the annual Outdoor Retailer Winter Market in Salt Lake City, Utah on January 27h.
The Backpacker Editors' Choice Awards, bestowed annually since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories.
Kayland's Vertigo High was one of only 16 innovative products that have been honored with a 2007 Backpacker Editors' Choice Award and the only footwear product.
The Vertigo High is an all leather boot, ideal for approaching, backpacking and hiking, and features an extended lacing system and Kayland's exclusive Engineered Composite Technology (ECT) insole to ensure a precise, extremely comfortable fit. The Vibram® Tsavò outsole provides excellent grip for travel on snow covered trails, mud, dry trail, and wet slab. The eVent® lining keeps feet dry and comfortable. Available in Steel Blue/Black and Havana/Sand for men and Havana/Sand for women, the Vertigo High's manufacturer's suggested retail price is $199.95.
"This year's winners withstood the most rigorous testing process yet," said Editor-In-Chief Jonathan Dorn. "Our test team started off with 49 new products, narrowing them down to a final 20 after months of trail-testing. The finalists were then taken on extreme outdoor adventures from Oregon in a streak of epic weather to a wind-whipped day at Mt. Hood. Those that survived have earned the distinction of becoming the 2007 Editors' Choice Award Winners."
"This prestigious award is validation of our ongoing efforts and commitment to deliver the most comfortable, functional, high-performance outdoor footwear on the market," explained Brent Merriam, Vice President of Novation North America, Inc., the US subsidiary of Kayland's parent company, Novation S.p.A. "We are already receiving overwhelming interest in the product as a result of the recognition gained from the award."
The Backpacker Editors' Choice Awards are the gold standard against which all outdoor products are measured, and are a seal of approval that can help put an outdoor company or product on the proverbial map. Each year at the Outdoor Retailer show, retail buyers use the awards announcements as a must-buy shopping list, knowing that their customers will be asking for these products in the spring.
Since their inception 17 years ago, the Backpacker Editors' Choice Awards have come to be regarded as the most sought-after award for outdoor equipment and apparel found in the industry. The impeccable outdoor credentials and rigorous field-testing standards of the Backpacker staff guarantee that these awards are an undisputed mark of quality for the companies and products selected.
All winners must excel under extensive field-testing conducted by Backpacker's team of editors, who take hundreds of new products every year into the backcountry to put them to the test. This rigorous process ensures that the performance of the winners is truly worthy of distinction and meets the guiding principle behind the program: gear that is of real value to the readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts.
The complete list of Backpacker 2007 Editors' Choice Award winners will be officially announced to the general public in the magazine's April issue, on newsstands March 13th.
Kayland is an Italian manufacturer of high performance mountaineering, backpacking, hiking, and multi-sport footwear, with a reputation for outstanding fit and innovative materials and technology. With North American headquarters in New Hampshire and a distribution center north of Chicago, Kayland USA is focused on providing quality products and outstanding service to its US customers. Visit Kayland at http://www.kayland.com.
Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and it's the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's six regional editions offer accessible, close-to-home getaways with detailed, tear-out maps to dozens of nearby hikes, as well as practical tips on day hikes, camping and the best gear information available. This combination provides outdoors enthusiasts with the tools they need to make active outdoor travel and backcountry experiences an everyday reality. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation has become the gold standard against which all other outdoor-industry awards are measured. Published by Rodale Inc., Backpacker has a circulation of 340,000, is published 9 times a year, and last year was a recipient of a coveted National Magazine Award for editorial excellence. Backpacker's companion web site, http://www.backpacker.com, is updated daily and features more than 30,000 hikes, a searchable and comprehensive database of outdoor gear with reviews (http://www.gearfinder.com), a special section for female hikers, and an all-new map and GPS center.