Pioneering Prostate Cancer Surgeon Arnon Krongrad, MD Appointed Medical Advisor to the American Prostate Cancer Initiative

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Arnon Krongrad, MD, CEO of the Krongrad Institute, has been appointed the founding Medical Advisor to the not-for-profit American Prostate Cancer Initiative. The appointment comes as the APCI gears up to launch a first-of-kind national prostate cancer awareness campaign in time for Father's Day.

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Arnon Krongrad, MD, CEO of the Krongrad Institute, has been appointed the founding Medical Advisor to the not-for-profit American Prostate Cancer Initiative. The appointment comes as the APCI gears up to launch a first-of-kind national prostate cancer awareness campaign in time for Father's Day.

Said Dr. Krongrad: "The American Prostate Cancer Initiative aims to do for men what women have done for breast cancer: raise awareness. Men are increasingly open to discussion of what had until now been a somewhat stigmatized illness. When we communicate better, we will more quickly develop better means of treating prostate cancer. The time for awareness is now."

The appointment by APCI recognizes Dr. Krongrad's history of innovation. In 1996, Dr. Krongrad and colleagues published the first dietary cancer prevention trial with selenium. Dr. Krongrad has formed clinical care models that uniquely combined urology, radiation oncology, and psychiatry. In 1999, Dr. Krongrad and colleagues published a Technical Manual on a revolutionary form of prostate cancer surgery, laparoscopic radical prostatectomy, which profoundly reduces pain and bleeding. Dr. Krongrad's experience and vision will now be applied to the critical task of changing how we think and talk about prostate cancer.

The appointment by APCI quickly followed validation by the American Cancer Society of Dr. Krongrad's pioneering role in laparoscopic radical prostatectomy. Writing in QuickFacts 2007, the ACS says: "LRP is associated with greater precision and control. LRP has advantages including less blood loss, less pain, and shorter hospital stays." Adds the ACS: "The factor most determining success is the surgeon's experience and focus."

The Krongrad Institute is America's longest running program for laparoscopic prostate cancer surgery. The Krongrad Institute is focused exclusively on laparoscopic radical prostatectomy. For information, log on to http://www.laprp.com.

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