ReachForce Data Services for Demand Generation Now Certified for Salesforce.com's AppExchange

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ReachForce, market leader for CRM Data Services, today announced the certification of ReachForce Data Services for Demand Generation for salesforce.com's AppExchange. By either enhancing existing CRM data in Salesforce or discovering new role-based data, ReachForce Data Services allow sales and marketing teams to better focus lead generation efforts increasing revenue velocity for their businesses.

ReachForce, market leader for CRM Data Services, today announced the certification of ReachForce Data Services for Demand Generation for salesforce.com's AppExchange. By either enhancing existing CRM data in Salesforce or discovering new role-based data, ReachForce Data Services allow sales and marketing teams to better focus lead generation efforts increasing revenue velocity for their businesses. ReachForce Data Services are available for test drive and deployment at http://www.salesforce.com/appexchange.

ReachForce Data Services give marketing and sales teams the ability to target their initiatives at the right decision maker at the right company, right away. By identifying a person's role within an organization instead of just a title, marketing and sales teams are able to better refine messaging to the right buyers, key influencers, and evaluators. Building custom contact databases based on a person's role or function in the targeted company, not just their title, ensures increased demand generation effectiveness and accelerated sales cycles. ReachForce Data Services allows salesforce.com customers to request a role-based database from within their Salesforce account for ongoing demand generation campaigns, new vertical market focus or new geography expansion.

"Being certified now opens access to ReachForce data services to all salesforce.com customers," said Suaad Sait, ReachForce CEO. "With the seamless integration through the AppExchange, companies can order data configured specifically for their business, focusing their marketing and sales initiatives."

With more than 75 customers in common, including Eloqua, Pavilion Technologies and Intacct, ReachForce continues to provide salesforce.com's customers the ability to leverage and drive focused demand creation initiatives at the right roles within the right businesses - ensuring their message is getting to the right audience quickly and cost effectively.

"Salesforce.com customers can easily deploy ReachForce Data Services via the AppExchange with just a few clicks to help drive their marketing and sales activity," said Matt Holleran, vice president, AppExchange partners, salesforce.com. "In addition to offering hundreds of on-demand business applications for our customers -- such as ReachForce for data services -- the AppExchange also provides a global distribution channel for our partners."

Apex and the AppExchange

Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

ReachForce Data Services for Demand Generation for AppExchange is one of more than 520 applications that are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at http://www.salesforce.com/appexchange.

The Apex on-demand platform is generally available today. The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.

About ReachForce

ReachForce, Inc. is a privately held company backed by venture firm G51 Capital, both based in Austin, TX. The company is a worldwide provider of OnDemand Data Services for CRM - Driving marketing initiatives and sales effectiveness. ReachForce's revolutionary approach increases demand generation effectiveness and accelerates sales cycles by delivering high quality contacts in targeted companies based on roles and responsibilities, not just titles. ReachForce customers have increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM investments. For more information on ReachForce, please visit http://www.reachforce.com.

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Amy Hawthorne
ReachForce
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