Cerado Announces Immediate Availability of OpenID Support for Haystack Networking

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Social networking system for businesses and associations to support open digital identity standard -- Today Cerado announced availability of OpenID support for Haystack Networking, further strengthening Cerado's commitment to empowering customers of its Haystack business social networking service to control their own information and online identity.

Today Cerado announced availability of OpenID support for Haystack Networking, further strengthening Cerado's commitment to empowering customers of its Haystack business social networking service to control their own information and online identity. In addition to Cerado, other industry leaders such as Microsoft, Verisign, AOL and Symantec have also announced support of the OpenID standard for online digital identity management.

Cerado's support for OpenID means that professionals who use Haystack Networking are fully in control of their own online identity, and are able to better manage their online representation of their professional reputation. OpenID support also means that customers can now take advantage of "single sign-on" capabilities across a variety of complementary services that also support OpenID, including blogs, wikis and social bookmarking sites. This enables a single username and password to be used across a wide variety of sites that support the standard.

Relevant quote:

"We are entering an age where the users and customers (that's us) are increasingly in control of our own information, at least when interacting with vendors who respect us. That means we're moving away from the silo-oriented model of the industrial age (where the vendors have all the power, and we have none), and moving into a time where we are afforded increasing power and commensurate responsibility. The emergence of disciplines like VRM (Vendor Relationship Management) and CRM2.0 are the bellwethers that are pointing the way, and OpenID is one of the tools that will enable us to get further down the path toward that goal." - Christopher Carfi, co-founder and CEO of Cerado

Haystack Networking home page:

http://haystack.cerado.com

Related capabilities:

Cerado's Haystack networking supports this philosophy of open-ness in a number of ways. These ways include:

  •      Export capabilities
  •      Import capabilities
  •      The Haystack social networking widget
  •      An open API

Export: You, at any time, can export your profile data. That means no lock-in. You're free to take your information with you anywhere, anytime. Your profile information is exportable in both CSV (Excel comma separated value) and XML formats.

Import: Additionally, Haystack administrators can import CSV and Excel files to easily set up new Haystacks with a minimum of hassle.

The Haystack social networking widget: Organizations can create Haystack networks on their own websites or blogs using our widget (http://www.widgetbox.com/widget/haystack)

The Haystack open API: Cerado partners like SwapThing (http://www.swapthing.com) are using the Haystack networking API to integrate Haystack capabilities into their own offerings. Much, much more on the API here (http://haystack.cerado.com/html/sdk.php).

Related links:

Detailed press background on Cerado's Haystack social networking system for businesses and associations can be found at: http://del.icio.us/Cerado.Haystack

About Cerado, Inc.

Cerado, Inc. uses advanced technology to provide useful, non-intrusive services that enable organizations to communicate more effectively, compete more effectively, and close business more effectively. Cerado works with organizations to build customer-driven communities across a number of highly competitive industries such as high tech, finance, and professional services.

Perhaps most importantly, the Cerado team feels that the emerging areas of social technologies -- blogs, wikis, social networks, and the like -- are going to fundamentally change the way that customers and companies interact in these shared communities, as well as fundamentally change the way employees interact with each other within those organizations. Cerado can be found on the web at http://www.cerado.com.

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