She brings tremendous expertise and a writing style that is dynamic, personable and humorous
Los Angeles, CA (PRWEB) March 21, 2007
"White Apricot," (http://www.whiteapricot.com) a new on-line newsletter and website which is designed for people who lead or want to lead a conscious lifestyle but also value fine living and luxury, has launched its first issues.
Initially a weekly publication, White Apricot will deliver diverse, unique and valuable product and lifestyle information to the modern "conscious" consumer, who leads a conscious lifestyle, cares about the environment, health and spiritual balance and who also values the finer things in life like travel, fashion and dining, according to Dan Hoffman, White Apricot Publisher.
"White Apricot readers are mostly affluent, culturally aware and forward thinking. They are also redefining their lives around deeper values," Hoffman explains. "They love trendy restaurants and fine food; they shop at upscale boutiques and department stores; they travel to exotic destinations and spas and blend all that together with a blissful and conscious lifestyle. A White Apricot reader would probably go to a five star resort and meditate on the beach or wear Prada shoes with a bamboo t-shirt."
White Apricot will use a team of journalists who "live the life" to write its articles. First up is Laurel House, who has spent her entire career experiencing and writing about conscious and fine living. She has been the West Coast Editor for Fit Yoga Magazine, the Beauty Editor for Healing Lifestyles and Spas Magazine and has penned hundreds of articles for an array of publications, as well as having written two books. "She brings tremendous expertise and a writing style that is dynamic, personable and humorous," says Dan Hoffman, White Apricot Publisher.
"Our goal is to be the ultimate synthesizer of the ever-expanding conscious marketplace," Hoffman explains. "While there are other entities in the industry that address living a "green" life or expanding one's spiritual awareness, no one is speaking to this new fast-growing modern affluent conscious individual, who is hungry for information that is relevant to their lifestyle. We will navigate through the yoga trends, spas and retreats, restaurants and food, wellness and health, compost contraptions, crystals and jewelry, Feng Shui baguas, Chinese herbs and tonics, hot stone massages, eco couture and organic cotton t-shirts. Then, we'll deliver only what's new, hot, unique and undiscovered in a format that informational, fun, short and sweet."
For further information, contact Dan Hoffman at 310-314-7309.
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