BlogCatalog Boosts Blog Readership with new Social Networking tools.

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BlogCatalog, the Internet's premier blog directory, now arms bloggers with a new, free social community aimed at boosting their blog traffic and online connections.

BlogCatalog, the internet's premier blog directory, now arms bloggers with a new, free social community aimed at boosting their blog traffic and online connections.

On Monday, March 19, BlogCatalog introduced a plethora of social community features to its blog directory designed to create a niche-based online community of bloggers. This is a place where the BlogCatalog's 73,000+ members can connect, interact, share ideas and drive-traffic to each other's blogs.

"The feedback so far has been over the top," says Angelica Alaniz, President of BlogCatalog. "Within the first 12 hours, over 318 bloggers added their photos, updated their personal profiles and joined each other's blog neighborhoods. The reaction is very promising," continues Alaniz. "It's very exciting to witness so many bloggers interacting, forming new connections and receiving increased traffic. Bloggers who have joined the BlogCatalog social network are now seeing 3 to 5 times more click throughs to their blogs".

Bloggers are not the only benefactors of BlogCatalog's new social community, blog readers also benefit. According to Antony Berkman, head of BlogCatalog's future vision group, "over 80% of BlogCatalog's traffic comes from people searching the directory for interesting and useful blogs. For surfers looking for blog content, BlogCatalog's social network acts as a filter or human search engine. It's like moving to a new town and having a friend who introduces you to their network, the process is easier, faster and enjoyable. BlogCatalog's neighborhood communities serve this same function. When you visit BlogCatalog and find a blogger whose tastes and interests align with yours, their recommendations, and those of their neighbors, make the process of finding interesting blogs much more efficient and fun."

The team at BlogCatalog believes that the social community concept is a win/win for everyone involved. "It just makes sense," continues Berkman. "A community of passionate users has a vested interest in improving the community. The result is the community highlights and showcases the best blogs. This, in turn, makes the community much more valuable to visitors looking for specific information. BlogCatalog also benefits as bloggers congregate, talk and return more often to see how their neighborhoods are doing. The BlogCatalog team is particularly inspired by the gigantic boost in traffic being sent to neighborhood blogs."


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Antony Berkman
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