paybox and Tagit Team Strategically to Offer Mobile Commerce 2.0 Experience to End Customers

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Banks, mobile operators and other service businesses can now offer a richer, more appealing and more convenient mobile user interface to their end customers as paybox and Tagit team to integrate their platforms. The partnership enlarges paybox mobile Commerce portfolio in banking, transportation, shopping and gambling with Tagit's rich Java client interface technology seamlessly available on all phones and extends paybox mobile Payment offering from remote into NFC-enabled proximity scenarios.

Together, we can mobilise businesses to create exciting mobile interfaces to their existing content and e-Commerce offerings

paybox , the trendsetting company for mobile payment enterprise solutions headquartered in Germany, and Singapore-based Tagit , the pioneer of m-Commerce 2.0, team strategically to enable banks, mobile operators, airlines, transportation companies and other service businesses to provide their end customers a richer and more convenient user interface on their phones.

End customers can now use the same functionality on their mobile phone as they do on the web, e.g. select their seating in a cinema theatre, manage their online banking, do their trading or pick their favourite lotto numbers via a J2ME-based rich-client interface on the phone, - and they are also enabled to directly pay for these services using their phones. This can be in remote payment situations but also in proximity situations using NFC-enabled phones.

paybox and Tagit integrate the paybox Mobiliser Platform and the Tagit Middleware Platform MobEIX for verticals such as banking, transportation, airlines and ticketing enabling:

  • multi-channel mobile Commerce solutions with both, server-side interfaces such as SMS, USSD, IVR and WAP as well as rich client-side interfaces based on J2ME technology
  • multi-purpose mobile Payment solutions for remote and proximity payment situations and
  • end-to-end mobile Marketing and mobile advertising propositions along the entire customer development lifecycle

The integrated platform provides an end-to-end framework, under which mobile applications can be developed and deployed seamlessly across all J2M-compatible phones.

"Together, we can mobilise businesses to create exciting mobile interfaces to their existing content and e-Commerce offerings" says Eckhard Ortwein, CEO paybox, "while our partnership also provides the ability to successfully market these offerings by raising awareness through mobile campaigns, stimulating trial of services through barcode- or NFC-enabled promotions, motivating for interaction through compelling mobile contests, enabling mobile payments in any situation or rewarding loyalty."

The partnership also addresses the viability of business models for mobile Commerce solutions.

"With the trend from e-Commerce to m-Commerce, services and advertising will also be established as the revenue driver for m-Commerce" states Shankar Narayanan, Co-Founder & President Tagit, - "Our combined mobile Marketing and mobile advertising technology provides an approach for reconciling the paradox between a mobile network operator's objective of making money from network use and a service provider's objective of offering its service. We proved this in our cooperation with Airtel, India's largest operator, and PVR, India's largest cinema chain and we are eager to do it again".

paybox and Tagit will showcase some of their joint offering on March 26 on the "Mobile Payments World" Conference at the CTIA Wireless 2007 in Orlando, Florida.

About paybox

paybox solutions AG ("paybox") is the trendsetting company for mobile payment enterprise solutions. Founded in 1999, paybox was the first to launch mass-marketable mobile payment solutions in five European markets. In 2005, paybox was rated by industry experts as having the broadest mobile commerce offering worldwide. paybox patented award winning technology has proven technical and operational reliability with highest, overall service availability. Used by leading global service companies such as mobilkom and ONE in Austria, Mastercard, Vodafone Egypt and Maxis Malaysia, by five million end users and 15.000 merchants, paybox enterprise solutions are deployed across Europe, America, North Africa, the Middle East and Asia. For more information on paybox, please visit http://www.paybox.net

About Tagit

Tagit Pte Ltd ("Tagit"), a Singapore-based mobile solutions company supported by IDA, is a pioneer of the concept of m-Commerce 2.0, which aims to take the idea of m-Commerce to the next higher level by creating a richer, more appealing and more convenient way of connecting people to their environment, thus enabling them to get instant fulfillment by making secure payments on the go, anytime, anywhere. The Infocomm Development Authority (IDA) is the Singapore Government body responsible for spearheading technology innovation in government and private sector. IDA selected Tagit to implement the 2D bar code program for selected public services in Singapore. The 2D bar codes can initiate content download and can lead to even more secure payment transactions on the mobile phone. Tagit's alliance with Bharti Airtel in India has created a paradigm shift in the way mobility and commerce are perceived by the mobile population. For more information on Tagit, please visit http://www.tagit.tv

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Heidrun Kirsch
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