Miniclip Announces Largest Online 'In-Game' Advertising Network

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Miniclip.com, http://www.miniclip.com, the world's largest online games and virtual community website, with 34 million unique game players today announced the open release of the Miniclip online "In-Game" Advertising Network, the first in the world, upon its release in 2001 and now the largest in terms of the number of online game players.

Miniclip.com, http://www.miniclip.com, the world's largest online games and virtual community website, with 34 million unique game players today announced the open release of the Miniclip online "In-Game" Advertising Network, the first in the world, upon its release in 2001 and now the largest in terms of the number of online game players.

The "Miniclip In-Game Advertising Network" which has been operating for six years exclusively for Miniclip.com is now open to advertisers. The network comprises of 34 million game players on Miniclip.com with many more millions of game players across thousands of Miniclip game network sites.

"With the in-game model advertisers are able to buy targeted branding and extended interaction time for their brand or product directly with game players on Miniclip.com and now across other game network sites.." said, Robert Small, Miniclip CEO. Miniclip "In-Game" Advertising is more advanced than other current offerings of basic, static billboards. Miniclip advertisements are interactive and totally integrated, including integrated aspects such as movie trailers and the capability of direct purchases all "in-game". Advertisers can now choose to display their games on Miniclip.com and also extend them across the Miniclip network reaching even more game players.

Advertisers taking advantage of Miniclip interactive "In-Game" Advertising include Coca Cola, Disney, Warner Bros, Starburst, BP, Momentum pictures and Gillette.. Miniclip game players have responded by racking up 80 million game plays for Gillette's 'Jet Ski' game http://www.miniclip.com/jetski/jetski.htm making it the most successful "In-Game" advertising to date. Miniclip offers packages that guarantee 34 million or more game plays for an advertiser. Miniclip is the only website capable of delivering this type of volume on single piece of rich media content and the only website to make this guarantee to advertisers.

About Miniclip.com

Miniclip.com is the world's largest online games website with 34 million unique users per month -- Google Analytics Dec 2006. Miniclip.com games are the most played online games and are syndicated across more websites than any others. Miniclip.com games are extremely popular because they are fun, free, easy to use and include the full range from casual games to hard-core massive multiplayer games. Miniclip.com is one of the Internet's top broadband websites with 98% of its users on high bandwidth connections. Miniclip.com was launched in 2001, has experienced explosive growth and is the largest website in private hands.. Miniclip also won the prestigious 2006 Webby Peoples Voice Award, the "Oscars of the Internet" for the Internet's best game site for the second consecutive year.

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Jo McKenna
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