Price Segmentation – The Foundation for Profitable Pricing

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Zilliant to host Webinar on the linkage between price segmentation, optimization and profitability.

Zilliant, the leading provider of price optimization and management software, will host a webinar titled “Price Segmentation – The Foundation for Profitable Pricing” on April 5th, 2007. The webinar, delivered in conjunction with the Professional Pricing Society, will explain the critical role of price segmentation and price optimization in profitability improvement initiatives.

The event is part of an ongoing educational program related to price segmentation and optimization, the core tenets of pricing science. Customer case studies will illustrate how these capabilities complement each other, and how they can be applied using technology to such complex business-to-business pricing environments as wholesale distribution.

“Zilliant precision price segmentation enables us to align pricing across our huge portfolio of products and customers under very dynamic conditions” said John Wicker, Vice President of Sales Development for Performance Food Group. “Our customers and sales people appreciate that we’re taking a more quantitative, value-based approach to establishing market prices.”

Leading analysts have recognized the bottom-line benefits of price segmentation and price optimization. According to Gartner, Inc. “detailed price segmentation is required to gain insight into pricing business opportunities”1 and “through 2009, price optimization technology will have the greatest impact on improving top line revenue and profitability of any business application.”2

John Hagerty, Research Fellow at AMR Research, recently stated that, “data-driven segmentation is an important first step in any price and profit improvement program that will have significant follow-on benefits in other activities to improve profit performance.”3

Having helped dozens of B2B companies successfully apply pricing science through the deployment of its software, Zilliant has considerable insights to share. “As customers and analysts attest, profitable, sustainable price management initiatives require applications like Zilliant Precision Pricing Suite that are built on advanced price segmentation and optimization,” said Eric Hills, Zilliant Vice President of Marketing. “We are encouraged that more and more people understand the importance of these capabilities, and are eager to share best practices and lessons learned to speed their adoption.”

To register for this free Webinar go to:

About Zilliant

Zilliant is the leading provider of price optimization and price management applications for manufacturing, high-tech, distribution and industrial service companies. Zilliant Precision Pricing Suite (ZPPS) uses existing transactional data to improve decisions across all facets of price analysis, setting and execution. ZPPS applications combine powerful price segmentation and optimization science with easy-to-use business applications to help companies achieve the best pricing possible on every deal, increasing profits by tens of millions of dollars. Headquartered in Austin, Texas, Zilliant is a privately held company. For more information contact Zilliant at 877.893.1085 or visit

1 “Good Segmentation is at the Heart of Price Optimization,” Robert DeSisto, February 27, 2007, Gartner, Inc.

2 “Pricing Optimization Boosts Revenues and Margins,” Robert DeSisto, September 22, 2006, Gartner, Inc.

3 “AMR Research's Active Pricing and Profitability Framework,” John Hagerty, Thursday, November 30, 2006, AMR Research.

Media Contact:

Karen Siuda

Porter Novelli



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