Ecobuild America & AEC-ST Announces Keynote Addresses

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Two keynote addresses announced for the Ecobuild America & AEC-ST Conference, May 15-17, 2007 in Anaheim, CA.

The Ecobuild America and AEC Science & Technology (AEC-ST) conference will feature two keynote sessions as part of their upcoming conference program May 15-17, 2007 at the Anaheim Convention Center, Anaheim, CA.

•Beyond BIM - Toward Integrative, Performance Driven Design Methodologies

Wednesday, May 16, 1:00 pm -2:30 pm

Presented by: Alan Hudin - Director of Development, Gehry Technologies;

Paul Seletzky - Director of Digital Design for Skidmore, Owings & Merrill; Charles; (Chuck) Eastman, Director, College of Architecture Ph.D. Program, Professor; College of Computing and the College of Architecture at Georgia Tech (joint appointment); Andrew Marsh, Co-Founder and Head of R&D, Square One Research.

This presentation also serves as the keynote for the National BIM Conference which is part of the AEC-ST conference program.

Building Information Modeling holds the promise of integrating multiple performance, building quality and building delivery aspects through comprehensive 3D centric project databases. Despite the recent successes in BIM adoption for the purposes of integrated project documentation, much of the enhanced potential of BIM in integrating design intentions, project performance and project delivery remain "beyond BIM" as many such systems are currently configured.

The keynote of the AEC-ST / Ecobuild conference will feature the work of an initiative between four organizations, each of which are forces for advancement of BIM, green building and process performance efforts in their own right. The presentation will present the individual works of these firms, discuss the imperative behind the joint development initiative and include a discussion of their efforts to drive design intelligence across disparate design and performance intentions through interoperability standards.

•Global Reach and Global Impact: A Strategy for Environmental Integration

Thursday, May 17, 2007- 1:00 pm - 2:30 pm

Presented by: Jeff Barber AIA, LEED® AP, Principal and Executive Director, Gensler Architecture Design and Planning, Worldwide

We are in a critical transition from laws to ethics that will define the third phase of the environmental movement, where the architect is the leader of environmental integration.

What does an integrated sustainable design strategy really mean? Gensler's design impact spans from an individual's desk to workplaces and city building, a firm that is determined to make a difference at every scale. The expansion of their practice globally highlights the theories and practices they export, and the impact they can have on communities worldwide. This session will look at the internal processes through which we embed sustainability is embedded in everyday activities, and the results this has driven for their clients in response to climate change.

Among the topics that will be examined are exploring the intersection of sustainable design and virtual design, setting standards for global real estate organizations, fueling the learning of the design firm and the clients', creating tools for sustainable design at every level, and reducing the firm's carbon footprint. Each of these strategies has implications across multiple offices around the world. Learn how these strategies may impact your own firm and work, as we move forward together in a time of urgent change.

Ecobuild America and AEC-ST are offering free admission to both keynote sessions and the accompanying comprehensive exhibit. To take advantage of this opportunity, registration must be received by April 9, 2007 at or

At these sites, you can also access complete conference information on scores of sessions covering: Sustainable Design; Information Technology, BIM & Interoperability; Building Performance; Facilities Management & Operations; Green Construction & Homebuilding; Infrastructure, Civil, Site/Land Development; Specifications, Codes & Contract Documents; International Markets & Business; and Project Management & Delivery.

About Ecobuild America, LLC, Producer of Ecobuild America & AEC-ST

Ecobuild America, LLC (Centerville, MA) under the leadership of principals Richard C. Vendola, Jr., and George Borkovich manages and produces Ecobuild America, Ecobuild Fall, AEC-ST, and AEC-ST Fall. Together they have a depth of experience in technology and event planning, for the AEC industry, including creating and managing the former A/E/C SYSTEMS International conference and exhibition.

NOTE TO PRESS: For complimentary press pass, fax a request on your letterhead to 215-821-1263. Access additional releases at or - click on the "For Media" tab.

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