Phoenix Ad Agency Off Madison Ave's Roger Hurni Honored as 'Ad Person of the Year'

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Agency co-founder joins partner as a recipient of illustrious industry award.

He is certainly deserving of this honor, and it is rewarding to see him recognized by his peers and those he has mentored over the years.

Roger Hurni, co-founder and executive creative director of Phoenix advertising agency, Off Madison Ave, a full-service collaborative marketing communications firm, received the 2007 J. Terry Groener Ad Person of the Year award at the 22nd annual Phoenix Addy Awards on Saturday evening at the Heard Museum. Presented by Ad 2 Phoenix, the award recognizes leaders who have made make great contributions to the advertising, marketing and communications industry and who actively participate in community service.

"Roger is always quick to share his insight and experiences to help advance the profession and the professional development of others," said David Anderson, Off Madison Ave president and managing partner, and the 2002 winner of the Ad Person of the Year award. "He is certainly deserving of this honor, and it is rewarding to see him recognized by his peers and those he has mentored over the years."

Throughout his 20-plus year career, Hurni has worked on many major local, regional and national accounts, and his creative work has been recognized by a variety of industry awards. He regularly mentors his staff and speaks to students interested in pursuing a career in advertising and marketing, and he is frequently selected to judge awards shows around the country. Moreover, his expertise regarding advertising trends and campaigns has been featured in industry and local media outlets, and he has served as a guest panelist at workplace and marketing-oriented conferences.

Hurni's creative leadership and emphasis on collaboration among Off Madison Ave's various disciplines have resulted in numerous accolades for the firm including being named one of the best places to work in Arizona. In addition to the leadership he brings to the agency and its clients, he exhibits a contagious enthusiasm for philanthropic projects by contributing professional services to local non-profit organizations like Libraries for Literacy, Southwest Human Development, the Boys & Girls Clubs of Metropolitan Phoenix and the Make-A-Wish Foundation.

Last summer, Hurni directed the firm's pro bono marketing and public relations contributions to the Uhuru Ascent, a nonprofit organization that creates outdoor adventures for disabled veterans. Hurni joined his friend Darol Kubacz, the organization's founder, and the expedition team in climbing Mt. Kilimanjaro to raise awareness of the need for more opportunities for disabled veterans to experience adventure activities.

For more than 45 years, Ad 2 Phoenix has been presenting the Ad Person of the Year in recognition of an industry leader who is dedicated to making a positive impact on the local community. In 1974, the award was renamed the J. Terry Groener Ad Person of the Year award to honor the late industry leader and his contributions to the community.

About Off Madison Ave

Off Madison Ave, a Phoenix marketing and advertising agency, redefines what it means to be an agency, not just on paper, but by delivering collaborative and results-focused strategies. As a full-service Phoenix marketing agency and business consultant, Off Madison Ave is the only firm in Arizona that is a member of the Worldcom Public Relations Group ( ) Off Madison Ave develops and executes comprehensive communication strategies helping to raise clients' brand awareness and revenues. Named one of the "Best Places to Work" in 2006 by the Business Journal of Phoenix, Off Madison Ave specializes in marketing and business consulting in the areas of new media, strategic planning, interactive, public relations, advertising, market research and strategies, and media. In 2005, Off Madison Ave acquired Interactive marketing firm Mighty Interactive, to provide its clients with industry-leading interactive marketing services. Off Madison Ave is heralded as the No. 1 public relations and Internet marketing firm, and one of the top two advertising firms, by Arizona Business Magazine. A sampling of clients include: Coldstone Creamery, Nike, Vitabath and Claire Burke, The Arizona Republic, DMB Associates, Inc., APS/Pinnacle West Corporation, Cruise America, Arizona Highways, Farnam Pet Products, Fairytale Brownies and many more. Visit for more information.


Liam O'Mahony

(480) 505-4528

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