Branded content is about engaging the consumer and gaining their permission to advertise to them
Bangkok, Thailand (PRWEB) March 20, 2007
Digital Signage specialist GSBC Global today has successfully negotiated an LOI to become listed on the NASDAQ's Over-the-Counter Bulletin Board. The founder of GSBC Global, Mr Ronald Flynn, worked with Digicurve Inc. to enter into the letter of intent to complete an asset purchase of GSBC Global Inc.
GSBC Global announced that it has been acquiring key technologies and assets for the past 6 months and the company now has a stable of digital signage products including software, hardware and content specialists.
Mr Flynn added "Our acquisitions have world class products that will be the springboard of our initial growth, particularly because we have brought along highly experienced teams of senior executives and staff, many of whom have been world leaders in the digital signage sector, enhancing the existing business of Digicurve".
It is intended that upon closing that Ron Flynn would step down from the operational side of GSBC Global and from the interim Board. It is anticipated that the management team of Digicurve - including Mr. Greg Brown - will be joining the GSBC Global executive team.
Joining GSBC Global as Group Chief Operating Officer is Peter Smith - founder of the m-cast, Info-Onscreen and Digital Streams companies and one of the most experienced people in multimedia management systems and digital signage systems today.
Upon closing, included in the transaction would be the highly advanced m-cast digital signage software. The m-cast system is designed for the targeted scheduling of advertising messages. It can interact with point-of-sale systems using an advanced Xpert system to target screen and coupon based offers to customers. In the European market, m-cast is being integrated into the brands of point of sale systems installed by retailers, fast food chains and high street retailers.
As part of GSBC Global's assets is the New Zealand based Wallflower Global, the largest digital signage software developer in Australasia. The Wallflower product has been successfully deployed by Telstra, Vodafone, Mazda and in universities, casinos, airports and in many retail display systems.
Other acquisitions GSBC Global has recently completed include content and distribution companies including:
o London based Xn Digital Streams specializing in value added consulting and the distribution of the m-cast product into major IT reseller channels;
o Vancouver based Digital Signage FX group which specializes in creative digital signage content and has links with audio visual distribution channels in Canada and the US;
o IDST which is an SMS based gaming solution based in London;
o Public Leisure, a UK company specializing in interactive screen entertainment in pubs using SMS technology; and
o CiticSmart, a Japanese sourced technology for managing currency in casinos and sporting venues.
Once the transaction is concluded, the GSBC Global business will be divided into four divisions, each with its own business model and technology solutions.
GSBC Global will be established using a franchising model to ensure rapid rollout and skilled management of the screen networks.
Digital Signage Systems
These are digital signage products used to establish Branded Content channels. "Branded content is about engaging the consumer and gaining their permission to advertise to them", commented Ms Keane-Dawson.
GSBC Global is establishing links with third-party content providers internationally and nationally. GSBC Global will also be producing its own innovative programming content to create its own branded content channels.
Consulting and Analysis
The consulting and analysis division will gather consumer data for use to underpin our on-screen advertising pricing and to demonstrate the benefits of using low-cost, high frequency advertising that reaches consumers out of home.
Ms. Mary Keane-Dawson, GSBC Global's CEO of Europe and the Americas commented on the GSBC Global products and services. "We believe that GSBC Global's Digital signage has unique features. It is powerful - measurable advertising and promotions that give FMCG companies (fast moving consumer goods) access to qualified customers when they are in-store, wallets open and in a mindset to buy".
peter.smith @ gscb-group.com