Innovation Asset Launches Blog on Financial Aspects of Intellectual Property (IP)

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Contributors to Blog Include Many Prominent Members of the IP Community

Innovation Asset, a leading provider of web-based enterprise applications for the management and monetization of intellectual assets, today announced the launch of "Financial Aspects of Intellectual Property." This is a timely discussion forum covering intellectual property as a strategic and financial asset class.

"We're at an interesting point in the idea economy as the landscape is increasingly dotted with patents and other intellectual property assets which overlap and create financial opportunity" said Peter Ackerman, President & CEO of Innovation Asset. "More and more companies are in-licensing pieces of other companies' intellectual property in order to safely maneuver in their markets. This is either their willful strategy or they are compelled to do so by legitimate owners of the IP. Many others are finding new revenue possibilities by licensing out their technologies to those who can commercialize them in new ways. Shareholders are paying attention, and rules are shifting. There is thus no shortage of conversation to be had in this area. We're excited to be a part of that."

This blog will be focused on exploring issues associated with valuation, royalty rate levels, and other financial and management considerations of IP. Contributors to the blog include such notable industry experts as Russell Parr (President, Intellectual Property Research Associates, Inc.), Dr. Baruch Lev (NYU Stern School of Business), Dr. Ednaldo Silva (President, RoyaltyStat), James Malackowsi (President & CEO, Ocean Tomo), Dr. Nir Kossovsky (CEO, Technology Option Capital), Dr. Michael Kayat (President, UTEK), and Scott Weingust (Director, FTI Consulting)

"Creating a discussion forum in the blogosphere where experts in IP with varying perspectives on associated financial implications is a unique proposition," said Doug Pollack, VP of Marketing for Innovation Asset. "It is terrific to see these prominent members of the IP community dedicating time and effort in sharing their thoughts on the intersection of invention and monetization."

This blog, sponsored by Innovation Asset, will bring together thought leaders in the IP industry and make their expertise available from one location. To read more, please visit our blog at http://ipfinancialaspects.blogspot.com and feel free to participate and subscribe via its available RSS feed.

About Innovation Asset Group

Innovation Asset is a leading provider of software for intellectual property and contract management. Its flagship product, Decipherâ„¢, enables companies to maximize the value of their intellectual property (IP), reduce risks and expenses, and optimize regulatory compliance. Decipher is a powerful information management system that delivers an ongoing, holistic view of the entire IP portfolio including patents, copyrights, license agreements, trademarks, invention disclosures and more. With sophisticated search tools, advance notifications, and real-time visibility, enterprises are empowered to proactively manage all their IP from a strategic level down to the smallest detail in order to capitalize on opportunities, stay on top of their commitments and reduce risk. For more information please visit Innovation Asset at http://www.innovation-asset.com.

Decipher is a trademark of Innovation Asset Group, Inc. All other trademarks are property of their respective owners. © 2007 Innovation Asset Group, Inc. All rights reserved

Media and Analyst Contact:

Shayla B. Sharp

Marketing Communications

Innovation Asset Group, Inc.

(503) 783-2385

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