Easy Online Shopping Access to Edna M. Kunkel's Digital and Mixed Media Art

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ElectriKolor, a brand of art created by Edna M. Kunkel, opened a virtual gift shop in the online Etsy venue. This shop offers a craft show atmosphere, where you can focus on the art of an individual artist or scan through unique pieces created by a broad network of 40,000 registered sellers. The Etsy online community of independent artists and artisans offers easy access to unique gift suggestions for any holiday and a means to contact local, regional, and worldwide artists.

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Digital and mixed media works by Edna M. Kunkel are now available for purchase online from the ElectriKolor storefront in the virtual craft show-type marketplace of Etsy, a site devoted to selling unique handmade items from independent artisans. This venue offers shop display tools that can be integrated directly into the artist's website as a visual portal (http://www.electrikolor.com) plus a virtual storefront in the Etsy marketplace, offering an excellent means to share art with existing patrons and easy access to a worldwide audience.

Kunkel, who enjoys participating in local and regional gallery exhibits and fine art shows, joins approximately 40,000 registered sellers and 250,000 shopper/browsers who are connecting through Etsy, a pleasurable online marketplace open 24/7 that features a broad variety of unique handmade items. The online Etsy shopping experience is an especially convenient format for choosing unique gifts for any occasion, and offers a unique opportunity to select a local, regional, or overseas artist to create the work.

For registered sellers, the Etsy marketplace offers an economical, user-friendly web storefront, an excellent alternative to the generally high commissions collected by galleries and the entry fees collected by art show sponsors. Artists can upload information and photographs about each item, set a sales price (not an auction), and add branding elements to a custom-named storefront, such as in Kunkel's http://www.electrikolor.etsy.com. The artist's overhead costs are kept to a minimum through a small sales fee (3.5% of the price) and a totally free storefront for up to five listings plus a four-month listing cost of 20 cents per additional item, allowing the art to remain affordable yet readily accessible to any internet user.

Etsy visitors can shop by a variety of intuitive and standard search tools to find items that match their needs, focusing on characteristics such as specific colors, geographic locations, mediums, materials, and subjects. Buyers also have the unique opportunity to commission works from registered sellers through the site's Alchemy function.

Ms. Kunkel has been involved in the art scene, studio tours, and gallery shows in the Madison area since moving to Wisconsin in 2003. Her works include modified digital photographs, two- and three-dimensional mixed media pieces, and jewelry. Items for sale include digital prints (framed, unframed, matted), blank greeting cards, earrings, necklaces crocheted with wire, abstract marble coasters, decorative wood boxes, magnets, and other sundries.

Direct press-related inquiries about ElectriKolor and the art of Edna M. Kunkel to:

Edna M. Kunkel

325 Llanos Street

Verona, WI 53593

608.845.9091

Direct press-related inquiries about Etsy to:

Matthew Stinchcomb or Vanessa Bertozzi

Etsy

325 Gold Street, 6th Floor

Brooklyn, NY 11201

718.855.8874

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Edna M. Kunkel