TheStreet.com, ConsumerReports.org, NASCAR.com, Boardroom.com, Symantec and Blockbuster Marketers to Present Case Studies at MarketingSherpa Selling Online Subscriptions Summit May 7-8 in NYC

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TheStreet.com, ConsumerReports.org, NASCAR.com, Boardroom.com, Symantec and Blockbuster Executives to Present Case Studies at MarketingSherpa Selling Online Subscriptions Summit, May7-8 in NYC. Topics include search marketing and email marketing for paid content, ASP services and paid membership Web sites. Tickets already 40% Sold Out - agenda and tickets at http://www.sherpastore.com/selling-subscriptions.html?1153

TheStreet.com, ConsumerReports.org, Symantec, Boardroom.com, NASCAR.com and Blockbuster are among the dozen Executives to present their Case Studies at MarketingSherpa's Selling Online Subscriptions Summit 2007 in New York May 7-8. Agenda and tickets at http://www.sherpastore.com/selling-subscriptions.html?1153

Topics will include search marketing and email marketing for paid content, ASP services and paid membership Web sites. Confirmed speakers currently include:

  •     TheStreet.com SVP Marketing Craig Calder will present a Case Study on how to increase subscription offer response rates based on web form design & email tests. Presentation will include creative samples and tactical tips for attendees to apply to their own subscription site.
  •     ConsumerReports.org Associate Director of Circulation & Marketing, Cynthia O'Brien will present Case Study on how to make each subscriber more profitable, including retention, cross-selling and additional premium offers tactics.
  •     NASCAR.com - Turner Sports New Media - Advertising & Marketing Director Norman Miglietta will present Case Study on how to improve email blasts for time-limited special subscription offers.
  •     Blockbuster VP Marketing Scott Butler will reveal exclusive results data on Blockbuster's online subscription offerings and lessons learned.

Formerly known as the ContentBiz Summit, MarketingSherpa's Selling Online Subscriptions Summit has sold out every year for the past seven years. Tickets will be not available at the door, and must be reserved well ahead of time. Past attendees include Dow Jones, MyFamily.com, Inc., Classmates, Match.com, AG Interactive (American Greetings) and FT.com.

For more information on the May 7-8th Summit to be held in New York City, go to: http://www.sherpastore.com/selling-subscriptions?1153

About MarketingSherpa Inc.

MarketingSherpa is a research firm publishing Case Studies, Benchmark Guides, and How-to Instructional materials for marketing and content industry professionals. 237,000 marketers read MarketingSherpa's newsletters, Guides and Web site every week.

MarketingSherpa also holds three annual real-world Summits: Email Marketing Summit & Expo March 4-6th in Miami FL, Selling Subscriptions to Internet Content in New York every May, and B-to-B Demand Generation Summit in Boston and San Francisco every October.

Praised by The Economist, Harvard Business School's Working Knowledge Site and Entrepreneur.com, the company is now celebrating its 7th anniversary. For more information, visit http://www.marketingsherpa.com or call (877) 895-1717.

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Cintia Miranda
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