Celebrate World Water Day on March 22 with ThinkSalmon.com: Think, Learn, Act

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Celebrate World Water Day on March 22 with ThinkSalmon.com: Think, Learn and Act to protect Pacific salmon and the watersheds upon which they depend. British Columbia's Premier Gordon Campbell, BC Environment Minister Barry Penner, along with other government, business and NGO VIPs support Think Salmon, a public awareness campaign of the Fraser Salmon and Watersheds Program (FSWP), a jointly managed initiative of the Pacific Salmon Foundation and Fraser Basin Council.

British Columbia's Environment Minister Barry Penner, along with other government, business and NGO VIPs were on hand in Vancouver yesterday to show their support for Think Salmon.

Think Salmon is the public awareness campaign of the Fraser Salmon and Watersheds Program (FSWP), a jointly managed initiative of the Pacific Salmon Foundation and Fraser Basin Council. The campaign's goal is to engage and inspire changes in public behaviour, change that will make a positive difference in salmon and watershed sustainability.

"Think Salmon provides information and programs for individuals, schools and teachers, companies and community groups that will assist them in 'thinking salmon'," comments David Marshall, Executive Director of the Fraser Basin Council. "Public understanding and involvement, as well as the collaboration of all interests, is so important to ensuring the survival of salmon for many generations to come."

"Most British Columbians don't realize how closely linked their day-to-day actions are to the well-being of salmon and the watersheds they depend on," says Dr. Paul Kariya, Executive Director, Pacific Salmon Foundation. "Once people 'Think Salmon' they are then more likely to become further engaged. Think Salmon provides them with a number of initiatives to undertake to reduce their individual impact on salmon and inspire them to be proactive in their communities in regard to the issues facing salmon."

On World Water Day, March 22, why not Think Salmon?

http://www.thinksalmon.com

ThinkSalmon.com offers website visitors an abundance of information, resources, stories, and art to support positive behaviour change for the benefit of salmon, and for the protection of watersheds and habitat. This comprehensive website ( http://www.thinksalmon.com ) asks people to take three simple steps: Think, Learn & Act.

Think about the stories we tell of salmon and how important they are to our lifestyle. Learn about how vital salmon are to our ecosystem. Act by participating in positive ways to protect and conserve salmon and the watersheds we all depend upon.

ThinkSalmon.com also provides information about projects that have been funded thus far to help protect and restore water and habitat for salmon and to support responsive and effective fisheries management. The Fraser Salmon and Watersheds Program (FSWP) has funded over 35 projects to date.

The Fraser Salmon and Watersheds Program (FSWP) is jointly managed by the Pacific Salmon Foundation (PSF) and the Fraser Basin Council (FBC). It is a multi-year initiative that aims to conserve and restore the diversity and abundance of salmonids within the Fraser Basin. FSWP was initiated in 2006, with a contribution of $10 million over four years from the BC provincial Living Rivers Trust Fund and further commitments of $10 million ($5M cash and $5M in-kind, over five years) from Fisheries and Oceans Canada and $5 million in support to PSF from the Pacific Salmon Endowment Fund Society. Inaugural corporate sponsors, Rocky Mountaineer Vacations, have provided $400,000 over eight years in support of the FSWP and the Vancouver Port Authority is supporting Think Salmon education and awareness initiatives for $250,000 over the next 5 years.            

For further information:

Read the official release at http://www.thinksalmon.com/pdfs/mediarelease-march2007.pdf

Visit the website: http://www.thinksalmon.com

Media Contact:

Lea Carpenter, Media Relations, Think Salmon Launch

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Lea Carpenter
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