ABBYY Names NPI PR Media Relations Firm of Record

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Comprehensive PR campaign to increase market awareness of advanced data recognition, capturing and transformation technologies.

ABBYY USA, a leading provider of recognition, data capture and linguistic technologies, today announced the selection of Nadel Phelan, Inc. (NPI PR) as its public relations firm of record. As part of its long-term communications strategy to increase market awareness of its technologies, ABBYY selected NPI PR for its comprehensive public relations package and breadth of data transformation knowledge.

"After much evaluation, NPI PR emerged as the natural choice because of its in-depth knowledge of the technology industry, its business strategy and excellent reputation for high-quality public relations," said Tsailing Merrem, director of marketing at ABBYY USA. "NPI PR's long standing relationships with technology media will be a key component in relating the ABBYY message to a growing audience of customers and partners worldwide. We look forward to building our relationship with NPI PR and to increasing visibility within our target markets."

ABBYY is a globally-established developer of award winning solutions that capture, translate, and transform information into accessible and useful data. Its Optical Character Recognition (OCR) software, data capture and forms processing solutions save time and effort when working with documents and data. The company also licenses its core recognition technologies through its Software Development Kits (SDKs) to many of the leading enterprise content management providers.

"We look forward to securing positive press coverage for ABBYY and broadening awareness of its solutions into new channels," said Paula Phelan, president and chief executive officer of NPI PR. "For document recognition, forms processing, and the conversion of paper documents into electronic data, ABBYY provides the most technically advanced yet easy to use and manageable solutions on the market, and we are excited about effectively communicating this to the world."

NPI PR combines a unique blend of experience that is specific to the needs of clients developing Internet, consumer technology, security, wireless and enterprise-enabling solutions. With an inside perspective on media and market trends combined with key relationships in the business and trade press, NPI PR is positioned to deliver highly effective public relations, strategic positioning, tactical consultancy and professional marketing services.

About ABBYY USA

ABBYY USA is subsidiary of ABBYY Software House Group, a world leader in document recognition and linguistic technologies. ABBYY specializes in the development of software for optical character recognition (OCR), intelligent character recognition (ICR), linguistics, semantics, and electronic lexicography. Leading products from ABBYY include the FineReader line of recognition software and development tools, and FlexiCapture line of dynamic data capture solutions. Companies that license ABBYY's recognition technologies include Anoto, Cardiff, Banctec, BenQ, DICOM/Kofax, EMC, EPSON, Freedom Scientific, Fujitsu, Hewlett-Packard, Kurzweil, Microtek, NewSoft, Notable Solutions, Stellent, Panasonic, ReadSoft, Samsung Electronics, Saperion, Siemens Nixdorf, Sumitomo Electric Systems, and Toshiba. The ABBYY Group Headquarters are located in Moscow, Russia with offices in Ukraine, the United States, the UK, Japan, and Germany. For more information, visit http://www.abbyy.com.

ABBYY names and logos are registered trademarks of ABBYY Software House. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective companies and are hereby recognized.

About Nadel Phelan

Founded in 1993, Nadel Phelan, Inc. (NPI PR) provides strategic communications for leading technology companies. Specializing in comprehensive public relations, NPI PR services include, market research and case studies for a roster of clients ranging from venerable industry giants to venture-funded startups. By combining high-level industry knowledge with in-depth technology experience, NPI PR provides its clients with the strategic and tactical services necessary to establish and maintain global marketplace leadership. NPI PR is headquartered in Silicon Valley, California with offices in New York. For more information please visit http://www.nadelphelan.com or call 831-439-5570.

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Heidi Rosenberg
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